• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Complete graduate-level learning without committing to a full degree program.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Analytics Course Catalog

    • U

      University of Colorado Boulder

      Master of Science in Data Science

      Skills you'll gain: User Story, SQL, New Product Development, Systems Engineering, Real-Time Operating Systems, Field-Programmable Gate Array (FPGA), Sustainable Business, Data Mining, Delegation Skills, Object Oriented Design, Sampling (Statistics), Supplier Management, Failure Analysis, Accountability, Data Ethics, Sustainability Reporting, Statistical Modeling, Unsupervised Learning, Supervised Learning, Goal Setting

      Earn a degree

      Degree · 1 - 4 Years

    • Status: Free Trial
      Free Trial
      U

      University of Washington

      Machine Learning Foundations: A Case Study Approach

      Skills you'll gain: Applied Machine Learning, Feature Engineering, Regression Analysis, Machine Learning, Image Analysis, Supervised Learning, Artificial Intelligence, Deep Learning, Classification And Regression Tree (CART), Computer Vision, Predictive Modeling, Natural Language Processing, Text Mining, Python Programming, Data Mining

      4.6
      Rating, 4.6 out of 5 stars
      ·
      14K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      R

      Rice University

      Business Statistics and Analysis Capstone

      Skills you'll gain: Statistical Analysis, Data Analysis, Data Presentation, Statistics, Business Analysis, Statistical Reporting, Analytical Skills, Technical Communication, Predictive Analytics, Exploratory Data Analysis, Regression Analysis, Microsoft Excel, Data Manipulation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      438 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Integrated and Strategic Communication Campaigns

      Skills you'll gain: Strategic Communication, Target Audience, Public Relations, Marketing Communications, Advertising Campaigns, Media Strategy, Communication Strategies, Campaign Management, Integrated Marketing Communications, Branding, Earned Media, Brand Management, Paid media, Owned Media, Business Strategy, Shared Media, Employee Engagement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      41 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      T

      The Chinese University of Hong Kong

      Doing Business in China

      Skills you'll gain: Entrepreneurship, Peer Review, Market Opportunities, Business Planning, Innovation, Consumer Behaviour, Business Leadership, Brand Management, Strategic Thinking, Marketing, Business Strategy, Business Development, Global Marketing, Strategic Marketing, Business Consulting, Business Strategies, Digital Media Strategy, Strategic Partnership, Competitive Analysis, Go To Market Strategy

      4.8
      Rating, 4.8 out of 5 stars
      ·
      625 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      R

      Rice University

      Introduction to Scripting in Python

      Skills you'll gain: Data Visualization Software, Data Visualization, Plot (Graphics), Package and Software Management, Python Programming, Data Cleansing, Programming Principles, Data Processing, Data Manipulation, Software Installation, Development Environment, Data Structures, File Management, Scripting, Data Storage, Data Import/Export, Data Analysis, Program Development, Data Integration, Computer Programming

      4.7
      Rating, 4.7 out of 5 stars
      ·
      4.3K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Preview
      Preview
      I

      IE Business School

      Foundations of Strategy

      Skills you'll gain: Competitive Analysis, Business Strategy, Economics, Market Dynamics, Business Economics, Strategic Thinking, Market Analysis, Strategic Planning, Strategic Marketing, Resource Management, Business Process

      4.8
      Rating, 4.8 out of 5 stars
      ·
      202 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      University of London

      Foundations of Data Science: K-Means Clustering in Python

      Skills you'll gain: Data Visualization, Matplotlib, Probability & Statistics, Data Science, Unsupervised Learning, Statistics, NumPy, Python Programming, Pandas (Python Package), Data Analysis, Machine Learning Algorithms, Descriptive Statistics, Machine Learning, Data Manipulation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      730 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      U

      University of Michigan

      Data Science Ethics

      Skills you'll gain: Data Ethics, Informed Consent, Information Privacy, Personally Identifiable Information, Data Security, Data Governance, Ethical Standards And Conduct, Big Data, Responsible AI, Intellectual Property, Data Analysis, Social Studies, Sampling (Statistics)

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.2K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Principles of Public Relations

      Skills you'll gain: Strategic Communication, Public Relations, Marketing and Public Relations, Media and Communications, Corporate Communications, Corporate Sustainability, Business Ethics, Persuasive Communication, Branding, Professional Networking, Research

      4.7
      Rating, 4.7 out of 5 stars
      ·
      612 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Google データアナリティクス

      Skills you'll gain: Rmarkdown, Data Presentation, Data Ethics, Data Storytelling, Data Visualization, Data Cleansing, Stakeholder Communications, Analytical Skills, Data-Driven Decision-Making, Stakeholder Management, Interactive Data Visualization, Data Visualization Software, Data Validation, Dashboard, Ggplot2, Interviewing Skills, Case Studies, Data Access, Spreadsheet Software, Data Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      612 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      The Nuts and Bolts of Machine Learning

      Skills you'll gain: Feature Engineering, Applied Machine Learning, Advanced Analytics, Machine Learning, Unsupervised Learning, Workflow Management, Data Ethics, Supervised Learning, Data Validation, Classification And Regression Tree (CART), Random Forest Algorithm, Decision Tree Learning, Python Programming, Performance Tuning

      4.8
      Rating, 4.8 out of 5 stars
      ·
      559 reviews

      Advanced · Course · 1 - 3 Months

    Marketing Analytics learners also search

    Business Analysis
    Market Research
    Customer Analytics
    Economic Policy
    Business Statistics
    Business English
    Business Calculus
    Business Skills
    1…106107108…363

    In summary, here are 10 of our most popular marketing analytics courses

    • Master of Science in Data Science: University of Colorado Boulder
    • Machine Learning Foundations: A Case Study Approach: University of Washington
    • Business Statistics and Analysis Capstone: Rice University
    • Integrated and Strategic Communication Campaigns: University of Colorado Boulder
    • Doing Business in China: The Chinese University of Hong Kong
    • Introduction to Scripting in Python: Rice University
    • Foundations of Strategy: IE Business School
    • Foundations of Data Science: K-Means Clustering in Python: University of London
    • Data Science Ethics: University of Michigan
    • Principles of Public Relations: University of Colorado Boulder

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • Share your Coursera learning story

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok