• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Customer Segmentation

    Customer Segmentation Courses Online

    Learn customer segmentation techniques for targeted marketing. Understand how to group customers based on characteristics and behaviors.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Customer Segmentation Course Catalog

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Positioning: What you need for a successful Marketing Strategy

      Skills you'll gain: Product Marketing, Value Propositions, Target Market, Marketing, Product Strategy, Market Analysis, Marketing Strategy and Techniques, Market Trend, Competitive Analysis, Consumer Behaviour

      4.4
      Rating, 4.4 out of 5 stars
      ·
      974 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      C

      Coursera

      Foundations of Machine Learning

      Skills you'll gain: Supervised Learning, Unsupervised Learning, Time Series Analysis and Forecasting, Applied Machine Learning, Machine Learning Algorithms, Feature Engineering, Dimensionality Reduction, Machine Learning, Predictive Modeling, Predictive Analytics, Scikit Learn (Machine Learning Library), Forecasting, Data Processing, Anomaly Detection, Data Manipulation, Regression Analysis, Statistical Modeling, Data Transformation, Data Cleansing

      Intermediate · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Building Smart Business Assistants with IBM Watson

      Skills you'll gain: IBM Cloud, Self Service Technologies, Application Deployment, AI Personalization, Customer Inquiries, Customer Engagement, Cloud Computing, Customer Service, Natural Language Processing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      465 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: New
      New
      P

      Packt

      5S - Become a Certified 5S Specialist

      Skills you'll gain: Operational Excellence, Performance Measurement, Customer experience improvement, Overcoming Objections, Culture Transformation, Program Implementation, Key Performance Indicators (KPIs), Cleanliness, Goal Setting, Auditing

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Start the UX Design Process: Empathize, Define, and Ideate

      Skills you'll gain: User Experience Design, Persona (User Experience), Web Content Accessibility Guidelines, User Story, Usability, User Research, Human Factors, Human Centered Design, Ideation, User Flows, Competitive Analysis, Mockups

      4.8
      Rating, 4.8 out of 5 stars
      ·
      17K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Marketing in a Digital World

      Skills you'll gain: Digital Marketing, Marketing, Marketing Strategies, MarTech, Digital Transformation, Digital Advertising, E-Commerce, Consumer Behaviour, Product Development, Product Promotion, Innovation, Customer Engagement

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      17K reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Improve Business Performance with Google Forms

      Skills you'll gain: Google Sheets, Data Visualization, User Feedback, Customer experience improvement, Customer Insights, Customer Analysis, Customer Service, Google Workspace, Trend Analysis, Performance Analysis, Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      559 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      R

      Rutgers the State University of New Jersey

      Supply Chain Management

      Skills you'll gain: Strategic Sourcing, Lean Six Sigma, Lean Manufacturing, Demand Planning, Procurement, Supplier Relationship Management, Forecasting, Supply Chain Planning, Lean Methodologies, Process Improvement, Supplier Management, Operations Management, Customer Demand Planning, Purchasing, Production Process, Supply Chain, Warehouse Management, Inventory and Warehousing, Inventory Management System, Logistics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      15K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of California, Davis

      The Strategy of Content Marketing

      Skills you'll gain: Content Marketing, Content Performance Analysis, Content Strategy, Social Media Content, Blogs, Marketing Strategies, Content Creation, Strategic Marketing, Marketing, Multimedia, Copywriting, Marketing Effectiveness, Customer experience strategy (CX), Branding, Target Audience, Persona Development, Storytelling, Driving engagement, Ethical Standards And Conduct, Writing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      5.3K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Preview
      Preview
      U

      University of Virginia

      Artificial Intelligence in Marketing

      Skills you'll gain: AI Personalization, Marketing Strategies, Digital Transformation, Marketing, Marketing Analytics, Data-Driven Decision-Making, Artificial Intelligence, Digital Marketing, Business Strategy, Case Studies, Competitive Analysis, Network Analysis, Customer experience improvement, Customer Engagement

      4.6
      Rating, 4.6 out of 5 stars
      ·
      326 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      D

      DeepLearning.AI

      AI for Medical Diagnosis

      Skills you'll gain: Image Analysis, Diagnostic Radiology, Predictive Modeling, Data Processing, Artificial Intelligence, Tensorflow, Applied Machine Learning, Medical Imaging, Keras (Neural Network Library), Computer Vision, Deep Learning, Natural Language Processing, Machine Learning, Artificial Neural Networks, Magnetic Resonance Imaging, Probability & Statistics, X-Ray Computed Tomography

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2K reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IBM

      Generative AI for Product Managers

      Skills you'll gain: Prompt Engineering, AI Product Strategy, Prompt Patterns, Generative AI, Commercialization, Product Management, ChatGPT, Google Gemini, Product Lifecycle Management, Stakeholder Communications, Technical Product Management, Customer experience improvement, Team Building, Artificial Intelligence, Return On Investment, Product Development, New Product Development, Artificial Intelligence and Machine Learning (AI/ML), Creativity, Responsible AI

      4.7
      Rating, 4.7 out of 5 stars
      ·
      8.8K reviews

      Intermediate · Specialization · 1 - 3 Months

    Customer Segmentation learners also search

    Python Machine Learning
    Python for Machine Learning
    Computational Science
    Mathematics for Machine Learning
    MATLAB
    Python Excel
    Machine Learning Andrew Ng
    Python Pandas
    1…202122…161

    In summary, here are 10 of our most popular customer segmentation courses

    • Positioning: What you need for a successful Marketing Strategy: IE Business School
    • Foundations of Machine Learning: Coursera
    • Building Smart Business Assistants with IBM Watson: Coursera Project Network
    • 5S - Become a Certified 5S Specialist: Packt
    • Start the UX Design Process: Empathize, Define, and Ideate: Google
    • Marketing in a Digital World: University of Illinois Urbana-Champaign
    • Improve Business Performance with Google Forms: Coursera Project Network
    • Supply Chain Management: Rutgers the State University of New Jersey
    • The Strategy of Content Marketing: University of California, Davis
    • Artificial Intelligence in Marketing: University of Virginia

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Generative AI
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok