• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Complete graduate-level learning without committing to a full degree program.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Analytics Course Catalog

    • Status: New
      New
      Status: Preview
      Preview
      N

      Northeastern University

      Machine Learning and Data Analytics Part 1

      Skills you'll gain: Exploratory Data Analysis, Data Mining, Dimensionality Reduction, Machine Learning Algorithms, Regression Analysis, Data Science, Big Data, Data-Driven Decision-Making, Data Processing, Data Analysis, Feature Engineering, Analytics, Predictive Modeling, Classification And Regression Tree (CART), Statistical Methods, Supervised Learning, Data Transformation, Data Cleansing, Machine Learning, Data Visualization Software

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      Status: Preview
      Preview
      E

      EDUCBA

      Master Decision Trees in R: Build, Predict & Evaluate

      Skills you'll gain: Supervised Learning, Data-Driven Decision-Making, Statistical Modeling

      Mixed · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Skillshare

      SEO Audits: Find & Fix Common Website SEO Issues

      Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Keyword Research, Web Analytics, Google Analytics, Auditing, Content Performance Analysis, Content Strategy, Extensible Markup Language (XML), Prioritization

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Preview
      Preview
      E

      EDUCBA

      Logistic Regression Fundamentals: Analyze & Predict

      Skills you'll gain: SAS (Software), Predictive Modeling, Regression Analysis, Analytics, Statistical Methods, Data Transformation, Statistical Analysis, Business Analytics, Logistics, Estimation, Probability

      Mixed · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      Business-to-Consumer (B2C) Sales Strategies and Techniques

      Skills you'll gain: Sales Presentation, Selling Techniques, Target Audience, Customer Relationship Building, General Sales Practices, Closing (Sales), Business-To-Consumer, Sales, Communication, Company, Product, and Service Knowledge, Sales Strategy, Product Promotion, Customer Engagement, Product Demonstration, Brand Loyalty, Rapport Building, Consumer Behaviour

      4.9
      Rating, 4.9 out of 5 stars
      ·
      15 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      A

      AI Business School

      Practical AI and prompting for sales professionals

      Skills you'll gain: Prompt Engineering, Generative AI, Sales Process, AI Product Strategy, AI Personalization, Email Automation, Ideation, Artificial Intelligence, Automation, Innovation, Digital Transformation, Business Transformation

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      Status: Preview
      Preview
      E

      EDUCBA

      Univariate Time Series Analytics & Modeling with EViews

      Skills you'll gain: Time Series Analysis and Forecasting, Statistical Modeling, Forecasting, Predictive Modeling, Regression Analysis, Exploratory Data Analysis, Predictive Analytics, Correlation Analysis, Statistical Analysis, Data Analysis Software, Statistical Methods, Plot (Graphics), Statistical Hypothesis Testing

      Mixed · Course · 1 - 4 Weeks

    • Status: New
      New
      P

      Packt

      Data Analytics in Excel Using Real-World Examples

      Skills you'll gain: Microsoft Excel, Excel Formulas, Data Management, Data Analysis, Data Cleansing, Pivot Tables And Charts, Analytical Skills, Data Manipulation, Data Entry, Statistical Analysis, Data Import/Export, Data Quality, Data Visualization Software, Data Validation, Forecasting

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Get Started with Python

      Skills you'll gain: Object Oriented Programming (OOP), Data Structures, Python Programming, NumPy, Pandas (Python Package), Data Analysis, Scripting, Data Manipulation, Data Visualization, Algorithms, Debugging

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.7K reviews

      Advanced · Course · 1 - 3 Months

    • Status: New
      New
      Status: Preview
      Preview
      C

      Coursera

      TikTok Planning: Manage Content Like a Pro

      Skills you'll gain: TikTok, Content Strategy, Content Marketing, Calendar Management, Workflow Management, Content Creation, Content Management, Social Media Management, Marketing Planning, Operational Efficiency, Scheduling

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Mobile Marketing, Optimization Tactics, and Analytics

      Skills you'll gain: Marketing Analytics, Key Performance Indicators (KPIs), Marketing Effectiveness, A/B Testing, Web Analytics, Digital Marketing, Customer experience improvement, Performance Measurement, Marketing Strategies, Mobile Security, Marketing, Web Applications, Target Audience, Sales

      4.5
      Rating, 4.5 out of 5 stars
      ·
      47 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      R

      Rice University

      Introduction to Scripting in Python

      Skills you'll gain: Data Visualization Software, Data Visualization, Plot (Graphics), Package and Software Management, Python Programming, Data Cleansing, Programming Principles, Data Processing, Data Manipulation, Software Installation, Development Environment, Data Structures, File Management, Scripting, Data Storage, Data Import/Export, Data Analysis, Program Development, Data Integration, Computer Programming

      4.7
      Rating, 4.7 out of 5 stars
      ·
      4.3K reviews

      Beginner · Specialization · 3 - 6 Months

    Marketing Analytics learners also search

    Business Analysis
    Market Research
    Customer Analytics
    Economic Policy
    Business Statistics
    Business English
    Business Calculus
    Business Skills
    1…404142…361

    In summary, here are 10 of our most popular marketing analytics courses

    • Machine Learning and Data Analytics Part 1: Northeastern University
    • Master Decision Trees in R: Build, Predict & Evaluate: EDUCBA
    • SEO Audits: Find & Fix Common Website SEO Issues : Skillshare
    • Logistic Regression Fundamentals: Analyze & Predict: EDUCBA
    • Business-to-Consumer (B2C) Sales Strategies and Techniques: Coursera Instructor Network
    • Practical AI and prompting for sales professionals: AI Business School
    • Univariate Time Series Analytics & Modeling with EViews: EDUCBA
    • Data Analytics in Excel Using Real-World Examples: Packt
    • Get Started with Python: Google
    • TikTok Planning: Manage Content Like a Pro: Coursera

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Generative AI
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok