• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Content Strategy

    Content Strategy Courses Online

    Learn content strategy principles for planning and managing content. Understand how to align content with business goals and user needs.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Content Strategy Course Catalog

    • Status: Free Trial
      Free Trial
      I

      IIMA - IIM Ahmedabad

      Leading with a Digital Strategy

      Skills you'll gain: Digital Transformation, Business Transformation, Technology Strategies, Organizational Effectiveness, Performance Improvement, Artificial Intelligence, Organizational Strategy, Emerging Technologies, Innovation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      127 reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Preview
      Preview
      C

      Coursera

      YouTube Growth: Boost Your Engagement

      Skills you'll gain: Drive Engagement, Live Streaming, Social Media Marketing, Growth Strategies, Social Media Content, Social Media Strategy, Video Production, Content Strategy, Content Creation, Production Schedule, Scheduling, Planning

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      How to Develop an Account Strategy

      Skills you'll gain: Account Strategy, Customer Success Management, Customer experience strategy (CX), Customer Engagement, Customer Service, Customer Relationship Management, Milestones (Project Management), Relationship Building, Growth Strategies, Expectation Management, Data-Driven Decision-Making

      4.2
      Rating, 4.2 out of 5 stars
      ·
      9 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      Universidad Austral

      Estrategias de Redes Sociales

      Skills you'll gain: Social Media, Social Media Strategy, Social Media Marketing, Social Media Campaigns, LinkedIn, Facebook, Content Strategy, Professional Networking, Instagram, Content Creation, Key Performance Indicators (KPIs), Marketing Strategy and Techniques, Digital Advertising, Marketing, Digital Marketing, Budget Management, Lead Generation, Photography, Target Audience

      4.6
      Rating, 4.6 out of 5 stars
      ·
      882 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Preview
      Preview
      C

      Coursera

      YouTube Planning: Manage Content Like a Pro

      Skills you'll gain: Content Development and Management, Content Performance Analysis, Content Strategy, Target Audience, Production Planning, Scheduling, Project Planning, Content Marketing, Media Planning, Content Management, Production Schedule, Driving engagement, Organizational Skills, Workflow Management, AI Product Strategy, Information Architecture, Marketing Channel

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Preview
      Preview
      C

      Coursera

      YouTube Analytics: Optimize Performance

      Skills you'll gain: Benchmarking, Search Engine Optimization, Content Performance Analysis, Keyword Research, Marketing Analytics, Key Performance Indicators (KPIs), Performance Analysis, Web Analytics and SEO, Performance Measurement, Content Strategy, Performance Improvement, Driving engagement, Trend Analysis, Customer Insights

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      M

      Microsoft

      Product Strategy and Roadmapping

      Skills you'll gain: Product Roadmaps, AI Product Strategy, Product Strategy, User Story, Product Management, Stakeholder Management, Product Requirements, New Product Development, Responsible AI, Innovation, Company, Product, and Service Knowledge, Cloud Platforms, Market Research, Prioritization

      4.7
      Rating, 4.7 out of 5 stars
      ·
      19 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      C

      Coursera Instructor Network

      Product Strategy: Lifecycle, Data Insights, Collaboration

      Skills you'll gain: Product Lifecycle Management, Product Strategy, Product Management, Product Marketing, Case Studies, Market Data, Organizational Leadership, Market Research, Data-Driven Decision-Making, Cross-Functional Collaboration, Team Building, Communication, Strategic Thinking, Innovation, Market Analysis

      3.7
      Rating, 3.7 out of 5 stars
      ·
      7 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Preview
      Preview
      C

      Coursera

      YouTube Optimization: Grow Your Presence

      Skills you'll gain: Content Performance Analysis, Search Engine Optimization, Keyword Research, Performance Analysis, Marketing Analytics, Web Analytics and SEO, Content Strategy, Analytics, Marketing Channel, Key Performance Indicators (KPIs), Social Media Strategy, Data-Driven Decision-Making, Revenue Management, Social Media Management, Brand Marketing

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Brand Identity and Strategy

      Skills you'll gain: Brand Strategy, Branding, Brand Awareness, Logo Design, Brand Management, Target Audience, Target Market, Consumer Behaviour, Value Propositions, Marketing, Customer Insights, Marketing Psychology, Marketing Strategies, Advertising, Competitive Analysis, Typography, Storytelling, Color Theory

      4.7
      Rating, 4.7 out of 5 stars
      ·
      861 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      Status: Preview
      Preview
      C

      Coursera

      Instagram Planning: Manage Content Like a Pro

      Skills you'll gain: Instagram, Content Creation, Social Media Management, Social Media Content, Content Development and Management, Marketing Planning, Content Strategy, Shared Media, Owned Media, Scheduling, Workflow Management

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      N

      Northwestern University

      Engagement & Nurture Marketing Strategies

      Skills you'll gain: Blogs, Social Media Marketing, Marketing Strategies, Social Media Strategy, Social Media, Content Marketing, Marketing Effectiveness, Target Market, Customer Engagement, Content Creation, Lead Generation, Multimedia, Writing

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.2K reviews

      Mixed · Course · 1 - 4 Weeks

    Content Strategy learners also search

    Content Marketing
    Marketing Strategy
    Digital Marketing
    Digital
    Marketing
    Entrepreneurship
    Beginner Digital Marketing
    Digital Marketing Projects
    1…567…370

    In summary, here are 10 of our most popular content strategy courses

    • Leading with a Digital Strategy: IIMA - IIM Ahmedabad
    • YouTube Growth: Boost Your Engagement: Coursera
    • How to Develop an Account Strategy: Coursera Instructor Network
    • Estrategias de Redes Sociales: Universidad Austral
    • YouTube Planning: Manage Content Like a Pro: Coursera
    • YouTube Analytics: Optimize Performance: Coursera
    • Product Strategy and Roadmapping: Microsoft
    • Product Strategy: Lifecycle, Data Insights, Collaboration: Coursera Instructor Network
    • YouTube Optimization: Grow Your Presence: Coursera
    • Brand Identity and Strategy: IE Business School

    Skills you can learn in Data Management

    Google (4)
    Google Cloud Platform (4)
    Application Programming Interfaces (2)
    Mongodb (2)
    Apache Hadoop (1)
    Applied Machine Learning (1)
    Arrays (1)
    CSS (1)
    Cluster Analysis (1)
    Data Structure (1)
    E-commerce (1)
    Graphics (1)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Generative AI
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok