• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Consumer Behavior

    Consumer Behavior Courses Online

    Explore consumer behavior principles for understanding purchasing decisions. Learn about psychological, social, and cultural factors influencing consumer behavior.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Consumer Behavior Course Catalog

    • Status: Preview
      Preview
      E

      Eindhoven University of Technology

      MaaS: Adoption and Use

      Skills you'll gain: Case Studies, Service Design, Transportation Operations, Feasibility Studies, Sustainable Development, Systems Thinking, Data Collection, Customer Analysis, Surveys, Consumer Behaviour

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Dense Gases, Liquids and Solids

      Skills you'll gain: Mechanical Engineering, Thermal Management, Chemical Engineering, Materials science, Simulations, Engineering Analysis, Engineering Calculations, Physics, Estimation, Mathematical Modeling, Calculus

      4.5
      Rating, 4.5 out of 5 stars
      ·
      114 reviews

      Advanced · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Wireshark for Beginners: TCP IP Protocol Fundamentals

      Skills you'll gain: TCP/IP, Network Protocols, Network Monitoring, OSI Models, Network Security, Web Servers, Network Analysis

      4.4
      Rating, 4.4 out of 5 stars
      ·
      30 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Preview
      Preview
      D

      Duke University

      Stress First Aid for Healthcare Workers: A Peer Support Tool

      Skills you'll gain: Stress Management, Resilience, Crisis Intervention, Community Health, Personal Development, Mental Health, Case Studies, Health Promotion, Positive Behavior Support, Recognizing Others, Empathy, Self-Awareness, Needs Assessment, Communication

      4.9
      Rating, 4.9 out of 5 stars
      ·
      14 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      C

      Corporate Finance Institute

      Fundamentals of Credit

      Skills you'll gain: Credit Risk, Loans, Capital Expenditure, General Lending, Consumer Lending, Mortgage Loans, Commercial Lending, Financial Analysis, Loan Origination, Financial Statement Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      30 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      U

      Universidades Anáhuac

      Ciencia de Datos Aplicada al Marketing

      Skills you'll gain: Regression Analysis, Marketing Analytics, Data Mining, Data-Driven Decision-Making, Business Intelligence, Statistical Methods, Target Market, Customer Analysis, SPSS, Data Analysis, Statistical Analysis, Market Research, Consumer Behaviour, Microsoft Excel

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Simplilearn

      Generative AI in Software Engineering Certification

      Skills you'll gain: Amazon Bedrock, Software Documentation, Generative AI, Test Automation, Mockups, User Interface (UI), Software Development Tools, User Interface and User Experience (UI/UX) Design, Usability, Software Testing, Vulnerability Scanning, Application Security, Maintainability, Prompt Engineering, Test Case, Software Architecture, Code Review, Secure Coding, Artificial Intelligence, Debugging

      3.9
      Rating, 3.9 out of 5 stars
      ·
      8 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      S

      Salesforce

      Practical Guide to Navigating Professional Relationships

      Skills you'll gain: Business Writing, Writing, Verbal Communication Skills, Cultural Diversity, Empathy, Professional Development, Active Listening, Business Communication, Constructive Feedback, Diversity and Inclusion, Communication, Relationship Building, Public Speaking, Proactivity

      4.6
      Rating, 4.6 out of 5 stars
      ·
      56 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      F

      Fractal Analytics

      Human Decision Making and its Biases

      Skills you'll gain: Decision Making, Critical Thinking, Analytical Skills, Behavioral Economics, Complex Problem Solving, Data Analysis, Artificial Intelligence, Emotional Intelligence, Self-Awareness, Psychology, Communication, Algorithms

      4.9
      Rating, 4.9 out of 5 stars
      ·
      38 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      S

      SAS

      Predictive Modeling with Logistic Regression using SAS

      Skills you'll gain: SAS (Software), Predictive Modeling, Statistical Modeling, Big Data, Regression Analysis, Data Analysis Software, Advanced Analytics, Feature Engineering, Performance Analysis, Performance Measurement, Statistical Analysis, Data Manipulation, Data Cleansing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      63 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      N

      Northeastern University

      Future Healthcare Payment Models

      Skills you'll gain: Value-Based Care, Managed Care, Care Management, Healthcare Industry Knowledge, Health Policy, Medicaid, Business Metrics, Stakeholder Analysis, Payment Systems, Medicare, Performance Measurement, Cost Management, Insurance, Risk Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      55 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      S

      SoFi

      Managing Debt

      Skills you'll gain: Mortgage Loans, Loans, Consumer Lending, Credit Risk, Financial Planning, Budget Management, Cost Benefit Analysis, Goal Setting, Consolidation, Financial Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      22 reviews

      Beginner · Course · 1 - 4 Weeks

    Consumer Behavior learners also search

    Industrial
    Product Design
    Industrial Design
    Industrial Engineering
    Machine Design
    Innovation
    Service Design
    CAD
    1…545556…82

    In summary, here are 10 of our most popular consumer behavior courses

    • MaaS: Adoption and Use : Eindhoven University of Technology
    • Dense Gases, Liquids and Solids: University of Colorado Boulder
    • Wireshark for Beginners: TCP IP Protocol Fundamentals: Coursera Project Network
    • Stress First Aid for Healthcare Workers: A Peer Support Tool: Duke University
    • Fundamentals of Credit: Corporate Finance Institute
    • Ciencia de Datos Aplicada al Marketing: Universidades Anáhuac
    • Generative AI in Software Engineering Certification: Simplilearn
    • Practical Guide to Navigating Professional Relationships: Salesforce
    • Human Decision Making and its Biases: Fractal Analytics
    • Predictive Modeling with Logistic Regression using SAS : SAS

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • Share your Coursera learning story

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok