• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Complete graduate-level learning without committing to a full degree program.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Analytics Course Catalog

    • C

      Coursera Project Network

      Create Charts and Dashboards Using Microsoft Excel

      Skills you'll gain: Dashboard, Microsoft Excel, Microsoft 365, Microsoft Office, Spreadsheet Software, Data Visualization, Trend Analysis, Data Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      975 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      I

      IBM

      Python for Data Science, AI & Development

      Skills you'll gain: Data Import/Export, Programming Principles, Web Scraping, Python Programming, Jupyter, Data Structures, Data Processing, Pandas (Python Package), Data Manipulation, JSON, Computer Programming, Restful API, NumPy, Object Oriented Programming (OOP), Scripting, Application Programming Interface (API), Automation, Data Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      42K reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Preview
      Preview
      F

      Fractal Analytics

      Model Context Protocol (MCP) Mastery

      Skills you'll gain: Tool Calling, Middleware, Threat Modeling, Application Security, Security Controls, Real Time Data, Generative AI Agents, Interoperability, Systems Architecture, Agentic systems, Generative AI, Servers, Computer Programming

      4.6
      Rating, 4.6 out of 5 stars
      ·
      17 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      F

      Fractal Analytics

      GenAI for Everyone

      Skills you'll gain: Generative AI, ChatGPT, Responsible AI, Artificial Intelligence, AI Personalization, Operational Efficiency, Human Centered Design, Ethical Standards And Conduct, Application Development, Natural Language Processing, Strategic Thinking, Problem Solving, Critical Thinking

      4.4
      Rating, 4.4 out of 5 stars
      ·
      442 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      M

      Maven Analytics

      Microsoft Copilot for Excel: AI-Powered Data Analysis

      Skills you'll gain: Microsoft Copilot, Microsoft Excel, Pivot Tables And Charts, Excel Formulas, People Analytics, Data Manipulation, Data Analysis, Microsoft 365, Human Resources Information System (HRIS), ChatGPT, Data Visualization, Artificial Intelligence, Generative AI

      4.6
      Rating, 4.6 out of 5 stars
      ·
      10 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      D

      Digital Marketing Institute

      Social Media and Social Content Strategy

      Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Social Media Management, Social Media Campaigns, Instagram, Content Performance Analysis, Digital Advertising, Facebook, Digital Marketing, Paid media, Content Creation, Content Strategy, Customer Engagement, Target Audience

      4.4
      Rating, 4.4 out of 5 stars
      ·
      97 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      F

      Fractal Analytics

      Data Storytelling

      Skills you'll gain: Data Storytelling, Data Presentation, Data Visualization, Interactive Data Visualization, Storyboarding, Storytelling, Data Visualization Software, Infographics, Data Ethics, Data Literacy, Data-Driven Decision-Making, Data Analysis, Drive Engagement

      4.5
      Rating, 4.5 out of 5 stars
      ·
      152 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      F

      Fractal Analytics

      Generative AI Essentials: A Comprehensive Introduction

      Skills you'll gain: Generative AI, OpenAI, Google Gemini, Responsible AI, Prompt Engineering, AI Personalization, Artificial Intelligence, Data Ethics, Critical Thinking

      4.1
      Rating, 4.1 out of 5 stars
      ·
      40 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Preview
      Preview
      F

      Fractal Analytics

      Generative AI for HR Professionals

      Skills you'll gain: Prompt Engineering, Responsible AI, Generative AI Agents, Data Ethics, Human Resources, Human Resource Strategy, Recruitment, Employee Engagement, Talent Acquisition, Diversity and Inclusion, Compliance Management

      4.3
      Rating, 4.3 out of 5 stars
      ·
      12 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      F

      Fractal Analytics

      Advanced Data Techniques for Enterprise AI Systems

      Skills you'll gain: Data Governance, Metadata Management, Data Ethics, Data Management, Data Architecture, Interoperability, Data Strategy, Data Store, Responsible AI, Generative AI Agents, Threat Modeling, Data Storage, Data Pipelines, Data Processing, Data Security, Zero Trust Network Access, Large Language Modeling, Agentic systems, Machine Learning

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      F

      Fractal Analytics

      Data Lineage & Ethical Frameworks for Responsible AI

      Skills you'll gain: Data Governance, Responsible AI, Data Management, Data Architecture, Data Ethics, Data Strategy, Data Pipelines, Metadata Management, Data Quality, Information Privacy, MLOps (Machine Learning Operations), Artificial Intelligence, Generative AI

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Preview
      Preview
      F

      Fractal Analytics

      Unlocking AI and ML : Your Path to Smart Business Solutions

      Skills you'll gain: Responsible AI, Generative AI, Data Analysis, Business Analytics, Artificial Intelligence and Machine Learning (AI/ML), Analytical Skills, Data-Driven Decision-Making, Deep Learning, Artificial Intelligence, Business Intelligence, Business Analysis, Data Science, Artificial Neural Networks, Machine Learning, Python Programming, Regression Analysis, Business Ethics, Predictive Modeling, Supervised Learning, Unsupervised Learning

      Beginner · Course · 1 - 3 Months

    Marketing Analytics learners also search

    Business Analysis
    Market Research
    Customer Analytics
    Economic Policy
    Business Statistics
    Business English
    Business Calculus
    Business Skills
    1…575859…361

    In summary, here are 10 of our most popular marketing analytics courses

    • Create Charts and Dashboards Using Microsoft Excel: Coursera Project Network
    • Python for Data Science, AI & Development: IBM
    • Model Context Protocol (MCP) Mastery: Fractal Analytics
    • GenAI for Everyone: Fractal Analytics
    • Microsoft Copilot for Excel: AI-Powered Data Analysis: Maven Analytics
    • Social Media and Social Content Strategy: Digital Marketing Institute
    • Data Storytelling: Fractal Analytics
    • Generative AI Essentials: A Comprehensive Introduction: Fractal Analytics
    • Generative AI for HR Professionals: Fractal Analytics
    • Advanced Data Techniques for Enterprise AI Systems: Fractal Analytics

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok