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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      商务基础 (中文版)

      Skills you'll gain: Financial Statements, Operations Management, Financial Statement Analysis, Return On Investment, Balance Sheet, Financial Accounting, Process Analysis, Business Operations, Operational Efficiency, Financial Reporting, Capital Budgeting, Income Statement, Marketing, Finance, Production Process, Operational Analysis, Strategic Marketing, Marketing Strategies, Financial Modeling, Business Strategy

      4.8
      Rating, 4.8 out of 5 stars
      ·
      340 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      N

      Northwestern University

      What is Social?

      Skills you'll gain: Social Media, Social Media Marketing, Target Audience, Social Media Strategy, Digital Transformation, Professional Networking, Marketing Strategies, Social Network Analysis, Content Strategy, Market Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      4.2K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Optimizing a Website for Google Search

      Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Search Engine Marketing, Content Strategy, Competitive Analysis, Forecasting, Content Performance Analysis, Expectation Management, Relationship Management, Content Marketing, Content Creation, Marketing, A/B Testing, Key Performance Indicators (KPIs), Goal Setting, Internal Auditing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.7K reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Introduction to Google SEO

      Skills you'll gain: Persona Development, Search Engine Optimization, Web Analytics and SEO, Target Audience, Keyword Research, Google Analytics, Digital Marketing, User Research, Content Strategy, Web Content, Content Performance Analysis, Data Analysis, Algorithms, Business Reporting

      4.6
      Rating, 4.6 out of 5 stars
      ·
      10K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IESE Business School

      Foundations of Management

      Skills you'll gain: Value Propositions, Financial Statements, Marketing, Financial Statement Analysis, Branding, Leadership Development, Business Analytics, Marketing Strategies, Income Statement, Business Analysis, Strategic Marketing, Intercultural Competence, Financial Analysis, Accounting, Conflict Management, Financial Management, Financial Acumen, Financial Data, Leadership, Finance

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.4K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Data Analysis and Visualization Foundations

      Skills you'll gain: Data Storytelling, Data Visualization, Big Data, Data Visualization Software, Data Analysis, Dashboard, IBM Cognos Analytics, Statistical Analysis, Data Mining, Apache Hadoop, Data Collection, Tree Maps, Excel Formulas, Apache Hive, Data Science, Microsoft Excel, Data Warehousing, Data Quality, Data Cleansing, Scatter Plots

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      29K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      AI For Business

      Skills you'll gain: AI Personalization, Machine Learning Methods, Fraud detection, Generative AI, Responsible AI, Data Ethics, HR Tech, AI Product Strategy, Data Governance, Big Data, Machine Learning Algorithms, Data Security, Governance, Business Strategy, Human Resources, Credit Risk, Business Transformation, Artificial Intelligence, Machine Learning, Analytics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.6K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Analyze Data to Answer Questions

      Skills you'll gain: Data Validation, Spreadsheet Software, Data Analysis, Analytics, Data Manipulation, Excel Formulas, Data Compilation, Pivot Tables And Charts, SQL, Data Integration, Data Transformation, User Feedback

      4.6
      Rating, 4.6 out of 5 stars
      ·
      12K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      N

      Northwestern University

      Content, Advertising & Social IMC

      Skills you'll gain: Integrated Marketing Communications, Social Media Marketing, Content Marketing, Social Media, Social Media Strategy, Earned Media, Owned Media, Paid media, Facebook, Content Creation, Drive Engagement, Digital Media Strategy, Advertising, Digital Advertising, Global Marketing, Marketing Strategies, Key Performance Indicators (KPIs), Customer Engagement, A/B Testing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.1K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Meta

      Fundamentals of Social Media Advertising

      Skills you'll gain: Paid media, Instagram, Online Advertising, Social Media, Social Media Campaigns, Advertising Campaigns, Advertising, Digital Advertising, Marketing Materials, Social Media Marketing, Social Media Content, Social Media Strategy, Facebook, Copywriting, Content Creation, Marketing, Information Privacy, Campaign Management, Data Collection, Brand Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.6K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      U

      Università Bocconi

      Food & Beverage Management

      Skills you'll gain: Food and Beverage, Hospitality Management, Restaurant Management, Product Quality (QA/QC), Global Marketing, Market Dynamics, Business Strategy, Consumer Behaviour, Value Propositions, Competitive Analysis, Brand Management, Growth Strategies, Marketing

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Business Data Management and Communication

      Skills you'll gain: Data Storytelling, Revenue Recognition, Financial Statements, Data Presentation, Data Visualization, Accrual Accounting, Infographics, Cash Flows, Financial Accounting, Data Collection, Bookkeeping, Business Analytics, Income Statement, Accounting, Business Analysis, Business Valuation, Data Quality, Analytics, Asset Management, Data Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.3K reviews

      Intermediate · Specialization · 3 - 6 Months

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    In summary, here are 10 of our most popular marketing analytics courses

    • 商务基础 (中文版): University of Pennsylvania
    • What is Social?: Northwestern University
    • Optimizing a Website for Google Search: University of California, Davis
    • Introduction to Google SEO: University of California, Davis
    • Foundations of Management: IESE Business School
    • Data Analysis and Visualization Foundations: IBM
    • AI For Business: University of Pennsylvania
    • Analyze Data to Answer Questions: Google
    • Content, Advertising & Social IMC: Northwestern University
    • Fundamentals of Social Media Advertising: Meta

    Skills you can learn in Marketing

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    Brand (13)
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    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

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