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    • Consumer Behavior

    Consumer Behavior Courses Online

    Explore consumer behavior principles for understanding purchasing decisions. Learn about psychological, social, and cultural factors influencing consumer behavior.

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    Explore the Consumer Behavior Course Catalog

    • Status: Free Trial
      Free Trial
      C

      Coursera Instructor Network

      GenAI for Customer Communication

      Skills you'll gain: AI Personalization, Customer Engagement, Data-Driven Decision-Making, Customer experience strategy (CX), Customer Service, Customer experience improvement, Customer Communications Management, Customer Relationship Management (CRM) Software, Personalized Service, Customer Insights, Business Analytics, ChatGPT, User Feedback, Analytics, Consumer Behaviour, Real Time Data, Automation

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      R

      Rice University

      Biases and Portfolio Selection

      Skills you'll gain: Behavioral Economics, Portfolio Management, Investments, Wealth Management, Financial Market, Investment Management, Asset Management, Consumer Behaviour, Market Dynamics, Market Trend, Capital Markets, Decision Making, Finance, Market Analysis, Psychology, Performance Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      278 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Cultura e Consumo no Marketing Digital

      Skills you'll gain: Global Marketing, Consumer Behaviour, Marketing Management, Marketing, Target Market, Cultural Sensitivity, Brand Management, Marketing Strategies, Innovation, Cultural Diversity, Demography

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      N

      National Taiwan University

      行銷典範轉移: 變動中的消費世界 (Marketing in a changing world)

      Skills you'll gain: Brand Management, Branding, Marketing, Customer Relationship Management, Consumer Behaviour, Marketing Strategies, Customer experience strategy (CX), Customer Data Management, Market Dynamics, Target Market, Market Analysis, Digital Media Strategy

      4.8
      Rating, 4.8 out of 5 stars
      ·
      127 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Illinois Urbana-Champaign

      Customer Insights: New Product Development Orientation

      Skills you'll gain: Customer Insights, Design Thinking, New Product Development, Customer experience strategy (CX), Customer experience improvement, Product Development, Consumer Behaviour, Business Research, User Research, Persona Development, Product Management, Market Research, Process Mapping, Case Studies, Product Strategy, Innovation, Needs Assessment

      4.4
      Rating, 4.4 out of 5 stars
      ·
      103 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Sensory Science: Conducting Tests

      Skills you'll gain: Experimentation, Product Testing, Laboratory Testing, Laboratory Experience, Case Studies, Research Design, Consumer Behaviour, Target Market, Data Collection, Research Reports, Data Analysis, Recruitment

      4.9
      Rating, 4.9 out of 5 stars
      ·
      18 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Health Impacts of Chemicals in Consumer Products

      Skills you'll gain: Health Assessment, Chemistry, Risk Analysis, Sustainable Engineering, Personal Care, Environmental Engineering, Product Lifecycle Management, Environmental Regulations, Environmental Science, Child Health

      5
      Rating, 5 out of 5 stars
      ·
      9 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Selecting the Right Customer & Channel

      Skills you'll gain: Customer Retention, Customer Acquisition Management, Customer Analysis, Marketing Channel, Customer Engagement, Loyalty Programs, Customer Insights, Customer Relationship Management, Business-To-Consumer, Cross-Channel Marketing, Marketing Effectiveness, Consumer Behaviour, B2B Sales, Target Market, Operating Cost, Strategic Marketing, Business Metrics, Market Analysis

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      L

      Lund University

      Cities and Consumption: Urban Sustainability and the Sharing Economy

      Skills you'll gain: Sustainable Development, Socioeconomics, Community Development, Sustainable Business, Governance, Systems Thinking, Multimedia, Case Studies, Innovation, Stakeholder Engagement, Analysis, Consumer Behaviour

      4.7
      Rating, 4.7 out of 5 stars
      ·
      179 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      F

      Fundação Instituto de Administração

      Hábitos do Consumidor

      Skills you'll gain: Consumer Behaviour, Target Market, Strategic Marketing, Marketing Psychology, Marketing Strategies, Customer Retention, Customer Insights, Market Analysis, Sociology, Culture, Economics, Policy, and Social Studies

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Identifying, Attracting, and Growing Your Digital Audience

      Skills you'll gain: Persona Development, Target Audience, Social Media Strategy, Digital Marketing, Customer Acquisition Management, Customer experience improvement, Marketing Strategy and Techniques, Customer Engagement, Social Media, Marketing, Value Propositions, Brand Management, E-Commerce, Mobile Banking, Branding, Experience Design

      4.7
      Rating, 4.7 out of 5 stars
      ·
      295 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      O

      O.P. Jindal Global University

      Unsupervised Learning and Its Applications in Marketing

      Skills you'll gain: Anomaly Detection, Dimensionality Reduction, Unsupervised Learning, Customer Analysis, Marketing Analytics, Data Mining, Customer Insights, Applied Machine Learning, Machine Learning Algorithms, Scikit Learn (Machine Learning Library), Marketing, Unstructured Data, Statistical Machine Learning, Target Audience, Python Programming, Market Analysis, Exploratory Data Analysis, Data-Driven Decision-Making, Algorithms, Artificial Neural Networks

      Beginner · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular consumer behavior courses

    • GenAI for Customer Communication: Coursera Instructor Network
    • Biases and Portfolio Selection: Rice University
    • Cultura e Consumo no Marketing Digital: Fundação Instituto de Administração
    • 行銷典範轉移: 變動中的消費世界 (Marketing in a changing world): National Taiwan University
    • Customer Insights: New Product Development Orientation: University of Illinois Urbana-Champaign
    • Sensory Science: Conducting Tests: University of California, Davis
    • Health Impacts of Chemicals in Consumer Products: University of Michigan
    • Selecting the Right Customer & Channel : University of Maryland, College Park
    • Cities and Consumption: Urban Sustainability and the Sharing Economy: Lund University
    • Hábitos do Consumidor: Fundação Instituto de Administração

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