Specialized Sales

Specialized Sales is a focused approach to selling products or services with unique characteristics or intended for specific industries or markets. Coursera's Specialized Sales catalogue teaches you about this niche sales strategy, providing you with the knowledge and tools to effectively target and sell to specific customer segments. You'll learn about market analysis, customer identification, competitive positioning, strategic sales planning, and relationship management. You'll also delve into techniques for complex negotiations, overcoming sales objections, and closing deals. Being able to understand and respond to unique customer needs and preferences can set you apart in any sales-related profession.