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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      I

      IBM

      Data Engineering Foundations

      Skills you'll gain: Web Scraping, Database Design, SQL, MySQL, Data Transformation, Data Store, IBM DB2, Extract, Transform, Load, Jupyter, Data Architecture, Data Pipelines, Big Data, Databases, Data Warehousing, Data Governance, Database Management Systems, Relational Databases, Stored Procedure, Python Programming, Data Structures

      4.6
      Rating, 4.6 out of 5 stars
      ·
      58K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      R

      Rutgers the State University of New Jersey

      Supply Chain Analytics

      Skills you'll gain: Demand Planning, Competitive Intelligence, Strategic Sourcing, Customer Demand Planning, Competitive Analysis, Data Storytelling, Procurement, Inventory Control, Supplier Management, Supply Chain, Supplier Performance Management, Business Analytics, Data Collection, Supply Management, Supply Chain Management, Forecasting, Materials Management, Business Intelligence, Strategic Decision-Making, Data Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      2.2K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Business Foundations

      Skills you'll gain: Operations Management, Return On Investment, Operational Efficiency, Financial Statements, Financial Statement Analysis, Finance, Human Capital, Go To Market Strategy, Process Analysis, Branding, Process Management, People Management, Financial Reporting, Capital Budgeting, Financial Accounting, Financial Modeling, Marketing, Marketing Planning, Peer Review, Corporate Finance

      4.7
      Rating, 4.7 out of 5 stars
      ·
      26K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      P

      PwC

      Data-driven Decision Making

      Skills you'll gain: Analytics, Business Analytics, Data Analysis, Data-Driven Decision-Making, Business Intelligence, Big Data, Data Visualization, Data Presentation, Statistical Programming, Microsoft Excel, Data Visualization Software, Data Collection, Case Studies

      4.6
      Rating, 4.6 out of 5 stars
      ·
      6.2K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      Unilever

      Customer Understanding and Digital Marketing Channels

      Skills you'll gain: Customer Insights, Digital Marketing, Digital Advertising, Customer Analysis, Marketing Strategies, Customer experience strategy (CX), Marketing, Online Advertising, Strategic Marketing, Marketing Planning, Content Marketing, Social Media Marketing, Marketing Channel, Email Marketing, Target Audience, Persona Development, Marketing Analytics, Brand Marketing, Goal Setting, Smart Goals

      4.7
      Rating, 4.7 out of 5 stars
      ·
      222 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      A

      Amazon Web Services

      Getting Started with Data Analytics on AWS

      Skills you'll gain: Descriptive Analytics, Analytics, Dashboard, Data Analysis, Exploratory Data Analysis, Amazon Web Services, Data-Driven Decision-Making, Data Visualization, Big Data, Cloud Security, Amazon S3, Cloud Computing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      902 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      G

      Google Cloud

      Google Cloud Data Analytics

      Skills you'll gain: Responsible AI, Data Lakes, Data Storytelling, Data Governance, Data Visualization, Data Presentation, Data Architecture, Data Pipelines, Data Visualization Software, Dashboard, Looker (Software), Cloud Infrastructure, Generative AI, Data Cleansing, Data Management, Cloud Storage, Data Transformation, Cloud Computing, Google Cloud Platform, Data Ethics

      4.5
      Rating, 4.5 out of 5 stars
      ·
      204 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      C

      Coursera Instructor Network

      GenAI for Marketing and Customer Insights

      Skills you'll gain: Prompt Engineering, Customer Analysis, Customer Insights, AI Personalization, Big Data, Case Studies, Generative AI, Data Visualization, Google Ads, Responsible AI, Marketing Analytics, Target Audience, AI Product Strategy, Keyword Research, Email Marketing, Marketing Automation, Social Media Marketing, Generative AI Agents, Campaign Management, Predictive Analytics

      4.6
      Rating, 4.6 out of 5 stars
      ·
      161 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Excel Basics for Data Analysis

      Skills you'll gain: Excel Formulas, Microsoft Excel, Data Cleansing, Data Analysis, Data Import/Export, Spreadsheet Software, Data Wrangling, Data Quality, Pivot Tables And Charts, Google Sheets, Data Manipulation, Data Science, Data Integrity, Information Privacy

      4.8
      Rating, 4.8 out of 5 stars
      ·
      10K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      U

      University of Illinois Urbana-Champaign

      Applying Data Analytics in Finance

      Skills you'll gain: Time Series Analysis and Forecasting, Portfolio Management, Financial Forecasting, Financial Analysis, Analytics, Financial Trading, Financial Market, Performance Analysis, Statistical Analysis, Investment Management, Risk Management, Risk Analysis, Regression Analysis, Algorithms

      4.4
      Rating, 4.4 out of 5 stars
      ·
      221 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Preview
      Preview
      I

      Illinois Tech

      Digital Marketing

      Skills you'll gain: Pay Per Click Advertising, Digital Marketing, Web Analytics, Email Marketing, Paid media, Digital Advertising, Google Ads, Social Media Campaigns, Marketing Strategies, Online Advertising, Social Media Marketing, Google Analytics, Web Analytics and SEO, Web Design and Development, Marketing, Marketing Analytics, Search Engine Optimization, Social Media, Campaign Management, Search Engine Marketing

      Build toward a degree

      4.5
      Rating, 4.5 out of 5 stars
      ·
      55 reviews

      Advanced · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      Illinois Tech

      Marketing Strategy

      Skills you'll gain: Global Marketing, Brand Management, Marketing, Strategic Marketing, Branding, Customer Relationship Management, Marketing Strategy and Techniques, Digital Marketing, Marketing Communications, Marketing Channel, Business Ethics, Market Research, Value Propositions, Consumer Behaviour, Corporate Sustainability, Innovation

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      105 reviews

      Beginner · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular marketing analytics courses

    • Data Engineering Foundations: IBM
    • Supply Chain Analytics: Rutgers the State University of New Jersey
    • Business Foundations: University of Pennsylvania
    • Data-driven Decision Making: PwC
    • Customer Understanding and Digital Marketing Channels: Unilever
    • Getting Started with Data Analytics on AWS: Amazon Web Services
    • Google Cloud Data Analytics: Google Cloud
    • GenAI for Marketing and Customer Insights: Coursera Instructor Network
    • Excel Basics for Data Analysis: IBM
    • Applying Data Analytics in Finance: University of Illinois Urbana-Champaign

    Skills you can learn in Marketing

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    Brand (13)
    Digital Marketing (13)
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    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

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