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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      G

      Google

      Process Data from Dirty to Clean

      Skills you'll gain: Data Cleansing, Sampling (Statistics), Data Integrity, Data Quality, Data Processing, Data Analysis, Data Transformation, Data Validation, Sample Size Determination, SQL, Spreadsheet Software

      4.8
      Rating, 4.8 out of 5 stars
      ·
      18K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      V

      Vanderbilt University

      ChatGPT + Zapier: AI-Powered Email Mastery

      Skills you'll gain: Email Automation, Prompt Engineering, ChatGPT, Prompt Patterns, LLM Application, Productivity, OpenAI, Calendar Management, Organizational Skills, Generative AI, Artificial Intelligence, Large Language Modeling, AI Personalization, Productivity Software, HubSpot CRM, Business Process Automation, Email Marketing, Artificial Intelligence and Machine Learning (AI/ML), Google Sheets, Automation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.7K reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      V

      Vanderbilt University

      Prompt Engineering

      Skills you'll gain: Prompt Engineering, ChatGPT, Prompt Patterns, Ideation, Verification And Validation, Data Presentation, LLM Application, Productivity, OpenAI, Document Management, Responsible AI, Generative AI, Large Language Modeling, Risk Management Framework, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Creative Thinking, Problem Solving, Data Analysis, Information Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      7.6K reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Introduction to Business Analysis

      Skills you'll gain: Digital Transformation, Business Analysis, Requirements Elicitation, Gap Analysis, Analysis, Business Analytics, Business Requirements, Requirements Analysis, Systems Analysis, Business Process Modeling, Technology Strategies, Microsoft Excel, Project Management, Stakeholder Management, Stakeholder Communications, Change Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      306 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Learn SQL Basics for Data Science

      Skills you'll gain: Data Governance, Presentations, SQL, Descriptive Statistics, Data Storytelling, Data Analysis, Peer Review, Exploratory Data Analysis, Data Quality, Statistical Analysis, Data Modeling, Performance Metric, Database Design, Query Languages, Complex Problem Solving, Data Visualization, Business Analytics, JSON, Text Mining, Apache Spark

      4.6
      Rating, 4.6 out of 5 stars
      ·
      17K reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Search Engine Optimization (SEO)

      Skills you'll gain: Keyword Research, Search Engine Optimization, Persona Development, Web Analytics and SEO, Search Engine Marketing, Content Creation, Social Media Strategy, Target Audience, Social Media, Content Strategy, Social Media Marketing, Competitive Analysis, Google Analytics, Digital Media Strategy, Forecasting, Content Development and Management, Content Performance Analysis, Expectation Management, Digital Marketing, Content Marketing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      13K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      V

      Vanderbilt University

      Generative AI Automation

      Skills you'll gain: Prompt Engineering, ChatGPT, Prompt Patterns, Ideation, Verification And Validation, Data Presentation, LLM Application, Productivity, OpenAI, Generative AI, Document Management, Responsible AI, Data Synthesis, Image Analysis, Data Capture, Large Language Modeling, Data Analysis, Organizational Skills, Risk Management Framework, Artificial Intelligence

      4.8
      Rating, 4.8 out of 5 stars
      ·
      7.7K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      V

      Vanderbilt University

      Generative AI Data Analyst

      Skills you'll gain: Data Storytelling, Prompt Engineering, ChatGPT, Prompt Patterns, Data Presentation, Microsoft Excel, LLM Application, Productivity, OpenAI, Document Management, Data Visualization, Data Analysis, SQL, Generative AI, Artificial Intelligence, Data Cleansing, Large Language Modeling, Interactive Data Visualization, Data Integration, Databases

      4.8
      Rating, 4.8 out of 5 stars
      ·
      7.3K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      V

      Vanderbilt University

      AI Agents and Agentic AI in Python: Powered by Generative AI

      Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI Agents, Prompt Patterns, LLM Application, Productivity, OpenAI, Agentic systems, Tool Calling, Generative AI, Artificial Intelligence, Large Language Modeling, Artificial Intelligence and Machine Learning (AI/ML), Creative Thinking, Application Development, Creative Problem-Solving, Prototyping, Persona (User Experience), Business Logic, Application Programming Interface (API)

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.9K reviews

      Beginner · Specialization · 3 - 6 Months

    • C

      Coursera Project Network

      Custom Reports in Google Analytics

      Skills you'll gain: Google Analytics, Ad Hoc Reporting, Management Reporting, Performance Reporting, Web Analytics, Marketing, Web Development

      4.5
      Rating, 4.5 out of 5 stars
      ·
      168 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Preview
      Preview
      C

      Campus BBVA

      Business Analytics

      Skills you'll gain: Data Storytelling, Data-Driven Decision-Making, Data Visualization, Business Analytics, Dashboard, Data Quality, Data Analysis, Descriptive Statistics, Business Intelligence, Business Analysis, Statistical Methods, Probability & Statistics, Statistical Inference, Big Data, Statistical Analysis

      4.5
      Rating, 4.5 out of 5 stars
      ·
      187 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      M

      Microsoft

      Microsoft Business Analyst

      Skills you'll gain: Microsoft Power Platform, Excel Formulas, Process Flow Diagrams, Business Process Modeling, User Story, Business Requirements, Stakeholder Management, Data Modeling, Microsoft Excel, Software Development Life Cycle, Requirements Analysis, Requirements Elicitation, Quality Management, Pivot Tables And Charts, Microsoft Visio, Power BI, Microsoft Power Automate/Flow, Business Analysis, Scrum (Software Development), Data Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.2K reviews

      Beginner · Professional Certificate · 3 - 6 Months

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    In summary, here are 10 of our most popular marketing analytics courses

    • Process Data from Dirty to Clean: Google
    • ChatGPT + Zapier: AI-Powered Email Mastery: Vanderbilt University
    • Prompt Engineering: Vanderbilt University
    • Introduction to Business Analysis: IBM
    • Learn SQL Basics for Data Science: University of California, Davis
    • Search Engine Optimization (SEO): University of California, Davis
    • Generative AI Automation: Vanderbilt University
    • Generative AI Data Analyst: Vanderbilt University
    • AI Agents and Agentic AI in Python: Powered by Generative AI: Vanderbilt University
    • Custom Reports in Google Analytics: Coursera Project Network

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