• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Complete graduate-level learning without committing to a full degree program.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Analytics Course Catalog

    • Status: New
      New
      Status: Free Trial
      Free Trial
      U
      S

      Multiple educators

      Transformative Leadership in the Circular Economy

      Skills you'll gain: Sustainable Business, Sustainable Development, Organizational Leadership, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Systems Thinking, Brand Marketing, Change Management, Strategic Leadership, Professional Development, Waste Minimization, Packaging and Labeling, Environment and Resource Management, Business Leadership, Regulatory Compliance, Engineering Management, Market Opportunities, Key Performance Indicators (KPIs), Emerging Technologies, Digital Marketing

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      9 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      D

      Duke University

      Excel to MySQL: Analytic Techniques for Business

      Skills you'll gain: Predictive Modeling, Data Storytelling, Database Design, Dashboard, MySQL, Relational Databases, SQL, Tableau Software, Business Analytics, Business Metrics, Data Visualization Software, Analytics, Data Visualization, Business Process Improvement, Business Intelligence, Microsoft Excel, Business Analysis, Data Analysis, Big Data, Business Communication

      4.6
      Rating, 4.6 out of 5 stars
      ·
      15K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Generative AI for Data Analysts

      Skills you'll gain: Prompt Engineering, Prompt Patterns, Generative AI, Data Storytelling, OpenAI, ChatGPT, Data Analysis, Analytical Skills, Interactive Data Visualization, Dashboard, Data Ethics, Artificial Intelligence and Machine Learning (AI/ML), Data Visualization Software, Python Programming, Responsible AI, Query Languages, Machine Learning

      4.7
      Rating, 4.7 out of 5 stars
      ·
      8.8K reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      IBM Business Intelligence (BI) Analyst

      Skills you'll gain: Dashboard, Data Storytelling, Data Visualization, Database Design, MySQL, Presentations, Descriptive Statistics, Extract, Transform, Load, Business Intelligence, Data Visualization Software, IBM DB2, Tableau Software, Relational Databases, Star Schema, Interactive Data Visualization, IBM Cognos Analytics, Microsoft SQL Servers, Data-Driven Decision-Making, Excel Formulas, Microsoft Excel

      4.7
      Rating, 4.7 out of 5 stars
      ·
      15K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      E

      EDUCBA

      Sales Foundations 101: Core Techniques for Success

      Skills you'll gain: Sales Enablement, Sales Management, Sales, Customer Analysis, Governance, Sales Strategy, General Sales Practices, Talent Management, Competitive Analysis, Marketing, Sales Operations, Target Market, Selling Techniques, Verbal Communication Skills, Persuasive Communication, Sales Training, Oral Expression, Market Share, Sales Process, Business

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Meta

      Meta Front-End Developer

      Skills you'll gain: Jest (JavaScript Testing Framework), Version Control, UI/UX Research, Usability Testing, Responsive Web Design, Data Structures, Unix Commands, HTML and CSS, Git (Version Control System), Persona (User Experience), GitHub, Interaction Design, Bootstrap (Front-End Framework), React.js, Mobile Development, Front-End Web Development, Algorithms, Web Development Tools, Javascript, Cascading Style Sheets (CSS)

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      23K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: New
      New
      Status: Preview
      Preview
      C

      Coursera Instructor Network

      Energy Modeling: Predicting & Optimizing Consumption

      Skills you'll gain: Energy and Utilities, Mathematical Modeling, Predictive Analytics, Google Gemini, Data-Driven Decision-Making, Forecasting, Analytics, Electrical Systems, Data Analysis, Capacity Management, 3D Modeling, Simulation and Simulation Software, Simulations, Sustainable Technologies, Time Series Analysis and Forecasting, Facility Management, Data Visualization, Artificial Intelligence, Search Engine Optimization

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google

      Foundations of User Experience (UX) Design

      Skills you'll gain: User Research, User Experience Design, Design Thinking, User Centered Design, Usability, Persona (User Experience), User Interface (UI), Web Content Accessibility Guidelines, Wireframing, Prototyping, Sprint Retrospectives, Sprint Planning

      4.8
      Rating, 4.8 out of 5 stars
      ·
      74K reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Increase SEO Traffic with WordPress

      Skills you'll gain: WordPress, Search Engine Optimization, Blogs, Web Analytics, Web Content, Keyword Research, Information Architecture, Content Management, Marketing, Analytics, Web Design, Web Development

      4.5
      Rating, 4.5 out of 5 stars
      ·
      790 reviews

      Advanced · Guided Project · Less Than 2 Hours

    • Status: Preview
      Preview
      P

      Pontificia Universidad Católica de Chile

      Gestión Empresarial Exitosa para Pymes

      Skills you'll gain: Entrepreneurship, People Management, Business Management, Human Resources Management and Planning, Marketing, Accounting, Customer experience strategy (CX), Financial Management, Business Marketing, Financial Analysis, Innovation, Finance, Recruitment, Persona (User Experience)

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.4K reviews

      Mixed · Course · 1 - 3 Months

    • Status: New
      New
      Status: Preview
      Preview
      U

      University of Pennsylvania

      Creativity In Business and Other Disciplines

      Skills you'll gain: Creative Thinking, Creativity, Creative Problem-Solving, Brainstorming, Ideation, Innovation, Architectural Design, Problem Solving, Design Thinking, Entrepreneurship, Artificial Intelligence, Advertising, Marketing, Game Design, Consumer Behaviour, Experimentation

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      Applied Data Science

      Skills you'll gain: Exploratory Data Analysis, Data Wrangling, Dashboard, Data Visualization Software, Plotly, Data Visualization, Interactive Data Visualization, Data Transformation, Data Analysis, Data Cleansing, Data Manipulation, Matplotlib, Pandas (Python Package), Predictive Modeling, Data Science, Web Scraping, Data Import/Export, Programming Principles, Python Programming, Machine Learning

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      60K reviews

      Beginner · Specialization · 3 - 6 Months

    Marketing Analytics learners also search

    Business Analysis
    Market Research
    Customer Analytics
    Economic Policy
    Business Statistics
    Business English
    Business Calculus
    Business Skills
    1…646566…362

    In summary, here are 10 of our most popular marketing analytics courses

    • Transformative Leadership in the Circular Economy: University of Colorado Boulder
    • Excel to MySQL: Analytic Techniques for Business: Duke University
    • Generative AI for Data Analysts: IBM
    • IBM Business Intelligence (BI) Analyst: IBM
    • Sales Foundations 101: Core Techniques for Success: EDUCBA
    • Meta Front-End Developer: Meta
    • Energy Modeling: Predicting & Optimizing Consumption: Coursera Instructor Network
    • Foundations of User Experience (UX) Design: Google
    • Increase SEO Traffic with WordPress: Coursera Project Network
    • Gestión Empresarial Exitosa para Pymes: Pontificia Universidad Católica de Chile

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok