• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Complete graduate-level learning without committing to a full degree program.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Analytics Course Catalog

    • C

      Coursera Project Network

      Create Digital Products with Visme

      Skills you'll gain: Logo Design, Marketing Design, Digital Design, Creative Design, Graphic Design, Marketing Materials, Presentations, Organizational Skills, Marketing, Data Sharing, User Accounts, Advertising

      3.9
      Rating, 3.9 out of 5 stars
      Ā·
      11 reviews

      Intermediate Ā· Guided Project Ā· Less Than 2 Hours

    • Status: Preview
      Preview
      P

      Pontificia Universidad Católica de Chile

      Escalamiento exitoso e Innovación en los Negocios

      Skills you'll gain: Innovation, Entrepreneurship, Marketing Strategies, Financial Management, Growth Strategies, Business Strategy, Business Leadership, Business Development, Marketing, Leadership and Management, Corporate Finance, Strategic Decision-Making, Business Management, Global Marketing, Governance, International Finance, Organizational Structure

      4.8
      Rating, 4.8 out of 5 stars
      Ā·
      144 reviews

      Mixed Ā· Course Ā· 1 - 3 Months

    • Status: Preview
      Preview
      U

      Universidad de Palermo

      E-commerce Academy

      Skills you'll gain: E-Commerce, Branding, Entrepreneurship, Sales, Social Media, Business Development, Social Media Marketing, Payment Systems, Web Design and Development, Logistics, User Experience, Market Trend

      4.7
      Rating, 4.7 out of 5 stars
      Ā·
      149 reviews

      Beginner Ā· Course Ā· 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      A Crash Course in Data Science

      Skills you'll gain: Data Science, Data Management, Data Analysis, Data-Driven Decision-Making, Project Design, Performance Metric, Software Engineering, Machine Learning, Predictive Modeling, Statistical Inference

      4.5
      Rating, 4.5 out of 5 stars
      Ā·
      8.3K reviews

      Beginner Ā· Course Ā· 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Branding and Customer Experience

      Skills you'll gain: Customer experience strategy (CX), Branding, Brand Management, Brand Strategy, Consumer Behaviour, Customer Insights, User Experience, Business Ethics, Cross-Functional Collaboration, Employee Engagement, Leadership

      4.7
      Rating, 4.7 out of 5 stars
      Ā·
      544 reviews

      Intermediate Ā· Course Ā· 1 - 3 Months

    • C

      Coursera Project Network

      Design a pitch deck with Canva

      Skills you'll gain: Canva (Software), Timelines, Marketing Materials, Product Demonstration, Presentations, Marketing Design, Product Promotion, Value Propositions, Sales Presentation, Sales Presentations, Team Oriented, Graphic Design, Entrepreneurship

      4.7
      Rating, 4.7 out of 5 stars
      Ā·
      37 reviews

      Intermediate Ā· Guided Project Ā· Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      Y

      Yonsei University

      Big Data Emerging Technologies

      Skills you'll gain: Apache Spark, Big Data, SPSS (Software), SPSS, Analytics, Real Time Data, Apache Hadoop, Data Processing, Business Analytics, Statistical Analysis, Data Analysis Software, Business Strategy, Market Share, Scalability, Machine Learning Algorithms

      4.7
      Rating, 4.7 out of 5 stars
      Ā·
      307 reviews

      Beginner Ā· Course Ā· 1 - 3 Months

    • Status: Free Trial
      Free Trial
      D

      Duke University

      Programming for Python Data Science: Principles to Practice

      Skills you'll gain: Matplotlib, Pandas (Python Package), Data Visualization, Data Cleansing, NumPy, Scientific Visualization, Data Visualization Software, Predictive Analytics, Debugging, Data Manipulation, Regression Analysis, Python Programming, Data Science, Algorithms, Simulations, Microsoft Visual Studio, Object Oriented Programming (OOP), Data Structures, Predictive Modeling, Data Analysis

      3.9
      Rating, 3.9 out of 5 stars
      Ā·
      83 reviews

      Beginner Ā· Specialization Ā· 3 - 6 Months

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Data for Business Analysts Using Microsoft Excel

      Skills you'll gain: Excel Formulas, Microsoft Excel, Pivot Tables And Charts, Spreadsheet Software, Data Analysis, Data Presentation, Business Metrics, Data Cleansing, Data Manipulation

      4.6
      Rating, 4.6 out of 5 stars
      Ā·
      244 reviews

      Beginner Ā· Course Ā· 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      ETL and Data Pipelines with Shell, Airflow and Kafka

      Skills you'll gain: Extract, Transform, Load, Apache Airflow, Data Pipelines, Apache Kafka, Data Warehousing, Data Transformation, Data Migration, Web Scraping, Data Integration, Shell Script, Data Processing, Data Mart, Unix Shell, Big Data, Performance Tuning, Scalability, Command-Line Interface

      4.5
      Rating, 4.5 out of 5 stars
      Ā·
      428 reviews

      Intermediate Ā· Course Ā· 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Simplilearn

      CBAP Certification Business Analysis Training

      Skills you'll gain: Requirements Management, Project Management, Risk Management, Project Planning, Data Visualization, Agile Project Management, Microsoft Excel, Solution Design, Cost Management, Project Management Office (PMO), Business Analysis, Excel Formulas, Requirements Elicitation, Stakeholder Management, Scope Management, Pivot Tables And Charts, Dashboard, Business Analytics, Data Analysis, Data Validation

      4.5
      Rating, 4.5 out of 5 stars
      Ā·
      25 reviews

      Beginner Ā· Specialization Ā· 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Pattern Discovery in Data Mining

      Skills you'll gain: Data Mining, Big Data, Anomaly Detection, Text Mining, Unstructured Data, Spatial Analysis, Advanced Analytics, Statistical Methods, Image Analysis, Algorithms, Information Privacy

      4.3
      Rating, 4.3 out of 5 stars
      Ā·
      326 reviews

      Mixed Ā· Course Ā· 1 - 3 Months

    Marketing Analytics learners also search

    Business Analysis
    Market Research
    Customer Analytics
    Economic Policy
    Business Statistics
    Business English
    Business Calculus
    Business Skills
    1…133134135…365

    In summary, here are 10 of our most popular marketing analytics courses

    • Create Digital Products with Visme:Ā Coursera Project Network
    • Escalamiento exitoso e Innovación en los Negocios:Ā Pontificia Universidad Católica de Chile
    • E-commerce Academy:Ā Universidad de Palermo
    • A Crash Course in Data Science:Ā Johns Hopkins University
    • Branding and Customer Experience:Ā IE Business School
    • Design a pitch deck with Canva:Ā Coursera Project Network
    • Big Data Emerging Technologies:Ā Yonsei University
    • Programming for Python Data Science: Principles to Practice:Ā Duke University
    • Data for Business Analysts Using Microsoft Excel:Ā Microsoft
    • ETL and Data Pipelines with Shell, Airflow and Kafka:Ā IBM

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrackĀ® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • Share your Coursera learning story

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    Ā© 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok