• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Customer Analytics

    Customer Analytics Courses Online

    Learn customer analytics techniques for data-driven decision-making. Understand how to analyze customer data to improve business strategies.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Complete graduate-level learning without committing to a full degree program.
    Earn a university-issued career credential in a flexible, interactive format.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Customer Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      A

      Akamai Technologies, Inc.

      Akamai Customer Consulting and Support

      Skills you'll gain: Endpoint Security, Database Systems, Computer Security Incident Management, Security Management, Ubuntu, Routing Protocols, Database Design, Application Development, Network Architecture, Linux Commands, TCP/IP, Operating Systems, Database Theory, Web Design and Development, Cascading Style Sheets (CSS), Web Development, Data Structures, Python Programming, Data Analysis, Software Development

      4.7
      Rating, 4.7 out of 5 stars
      ·
      294 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • C

      Coursera Project Network

      Create Customer Personas in Canva

      Skills you'll gain: Persona Development, Customer Relationship Management (CRM) Software, Customer Insights, Customer Data Management, Target Audience, Target Market, Marketing Strategies, Consumer Behaviour, Market Analysis, Social Media, Product Knowledge, Research

      4.6
      Rating, 4.6 out of 5 stars
      ·
      30 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: New
      New
      Status: Preview
      Preview
      O

      O.P. Jindal Global University

      Prescriptive Analytics

      Skills you'll gain: Mathematical Modeling, Network Model, Business Modeling, Microsoft Excel, Process Optimization, Business Analytics, Predictive Modeling, Operational Analysis, Data-Driven Decision-Making, Applied Machine Learning, Analytical Skills, Analysis, Case Studies, Bayesian Statistics

      Build toward a degree

      Beginner · Course · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      E

      Emory University

      Driving Customer Equity with AI

      Skills you'll gain: Marketing Automation, Customer Retention, Marketing Operations, Marketing Effectiveness, Customer Acquisition Management, Marketing Analytics, Customer Analysis, Customer Insights, Marketing Strategies, AI Personalization, Customer Relationship Management, Predictive Modeling

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      C

      Coursera Instructor Network

      GenAI for Marketing and Customer Insights

      Skills you'll gain: Prompt Engineering, Customer Analysis, Customer Insights, AI Personalization, Big Data, Case Studies, Generative AI, Data Visualization, Google Ads, Responsible AI, Marketing Analytics, Target Audience, AI Product Strategy, Keyword Research, Email Marketing, Marketing Automation, Social Media Marketing, Generative AI Agents, Campaign Management, Predictive Analytics

      4.6
      Rating, 4.6 out of 5 stars
      ·
      159 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      GenAI for Customer Service Teams

      Skills you'll gain: Responsible AI, Generative AI, Team Oriented, Customer experience improvement, Self Service Technologies, Automation, Business Process Automation, Customer Engagement, Customer Service, Cross-Functional Collaboration, Artificial Intelligence, Business Ethics, Information Privacy

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      G

      Google Cloud

      Google Cloud Customer Care Fundamentals

      Skills you'll gain: Product Support, Google Cloud Platform, End User Training and Support, Technical Support, Cloud Services, Identity and Access Management, Service Level, Technical Communication, Issue Tracking, Data Cleansing, Incident Management

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google

      Satisfaction Guaranteed: Develop Customer Loyalty Online

      Skills you'll gain: Customer Relationship Management, Loyalty Programs, Customer Retention, E-Commerce, Marketing Analytics, Digital Marketing, Web Analytics, Email Marketing, Data-Driven Decision-Making, Portfolio Management, Customer Insights, Generative AI Agents, Performance Metric

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.7K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Accounting Data Analytics

      Skills you'll gain: Machine Learning Algorithms, Data Visualization, Jupyter, Tableau Software, Matplotlib, Data Visualization Software, Unsupervised Learning, Pandas (Python Package), Scikit Learn (Machine Learning Library), Data Manipulation, Machine Learning, Excel Macros, Text Mining, Applied Machine Learning, Time Series Analysis and Forecasting, Data Processing, Analytics, SQL, Python Programming, Exploratory Data Analysis

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      566 reviews

      Intermediate · Specialization · 3 - 6 Months

    • C

      Coursera Project Network

      Create a services customer satisfaction process

      Skills you'll gain: Customer Service, Customer experience strategy (CX), Customer Analysis, Process Mapping, Customer Insights, Process Design, Customer Support, Cross-Channel Marketing, Marketing Operations, Business Process, Web Analytics, Marketing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      37 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      Unilever

      Customer Understanding and Digital Marketing Channels

      Skills you'll gain: Customer Insights, Digital Marketing, Digital Advertising, Customer Analysis, Marketing Strategies, Customer experience strategy (CX), Marketing, Online Advertising, Strategic Marketing, Marketing Planning, Content Marketing, Social Media Marketing, Marketing Channel, Email Marketing, Target Audience, Persona Development, Marketing Analytics, Brand Marketing, Goal Setting, Smart Goals

      4.7
      Rating, 4.7 out of 5 stars
      ·
      222 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      D

      Dell

      Dell Technologies Technical Customer Support Specialist

      Skills you'll gain: Hardware Troubleshooting, Customer Service, Network Troubleshooting, Customer Relationship Building, Computer Security Incident Management, Incident Response, Professional Development, Continuous Improvement Process, Cybersecurity, Process Improvement, Performance Metric, Desktop Support, Software Architecture, Technical Support, Computer Hardware, Cyber Attacks, Customer experience improvement, Customer Complaint Resolution, Operating Systems, Lifelong Learning

      4.6
      Rating, 4.6 out of 5 stars
      ·
      32 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    Customer Analytics learners also search

    Customer Success
    Customer Insights
    Marketing Analytics
    Business Analysis
    Market Research
    Economic Policy
    Business Statistics
    Business English
    1…151617…344

    In summary, here are 10 of our most popular customer analytics courses

    • Akamai Customer Consulting and Support: Akamai Technologies, Inc.
    • Create Customer Personas in Canva: Coursera Project Network
    • Prescriptive Analytics: O.P. Jindal Global University
    • Driving Customer Equity with AI: Emory University
    • GenAI for Marketing and Customer Insights: Coursera Instructor Network
    • GenAI for Customer Service Teams: Coursera Instructor Network
    • Google Cloud Customer Care Fundamentals: Google Cloud
    • Satisfaction Guaranteed: Develop Customer Loyalty Online: Google
    • Accounting Data Analytics: University of Illinois Urbana-Champaign
    • Create a services customer satisfaction process: Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok