• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
Log In
Join for Free
Coursera
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

Skip to search results

Filter by

Subject
Required
 *

Language
Required
 *

The language used throughout the course, in both instruction and assessments.

Learning Product
Required
 *

Build job-relevant skills in under 2 hours with hands-on tutorials.
Learn from top instructors with graded assignments, videos, and discussion forums.
Learn a new tool or skill in an interactive, hands-on environment.
Get in-depth knowledge of a subject by completing a series of courses and projects.
Earn career credentials from industry leaders that demonstrate your expertise.
Earn career credentials while taking courses that count towards your Master’s degree.
Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
Complete graduate-level learning without committing to a full degree program.
Earn a university-issued career credential in a flexible, interactive format.
Graduate level learning within reach.

Level
Required
 *

Duration
Required
 *

Skills
Required
 *

Subtitles
Required
 *

Educator
Required
 *

Find the best Marketing Analytics course for your goals

  • Status: Free Trial
    Free Trial
    C

    Coursera Instructor Network

    How to Identify Your Target Audience

    Skills you'll gain: Target Audience, Customer Analysis, Customer Engagement, Customer experience improvement, Persona Development, Customer Insights, User Feedback, Market Research, Marketing Strategies, Data-Driven Decision-Making, Data Analysis, Business Development, Data Ethics, Ethical Standards And Conduct

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera Project Network

    Create an Employee Feedback Survey with TypeForm

    Skills you'll gain: Employee Surveys, Surveys, User Feedback, Security Awareness, Cloud Security, Business Software, Data Sharing, Email Automation, Collaborative Software, Business Technologies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    43 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • U

    University of Colorado Boulder

    Designing Breakthrough Advertisements: Basics to Begin

    Skills you'll gain: Copywriting, Advertising, Marketing Materials, Promotional Materials, Marketing Design, Writing, Graphic and Visual Design, Creative Design, Typography, Storytelling, Design Elements And Principles, Creativity

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    F

    Fundação Instituto de Administração

    Operations Management

    Skills you'll gain: Operations Management, Process Improvement, Revenue Management, Process Analysis, Business Operations, Lean Six Sigma, Operational Performance Management, Lean Methodologies, Operational Efficiency, Continuous Improvement Process, Service Management, Quality Management, Strategic Planning, Capacity Management

    4.9
    Rating, 4.9 out of 5 stars
    ·
    26 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Michigan

    Data Science for Health Research

    Skills you'll gain: R (Software), Statistical Modeling, Data Visualization, Data Wrangling, Data Manipulation, Correlation Analysis, Histogram, Data Analysis, Statistical Analysis, Biostatistics, Statistics, Statistical Hypothesis Testing, Scripting, Package and Software Management, Predictive Modeling, Risk Analysis, Descriptive Statistics, Data Import/Export

    5
    Rating, 5 out of 5 stars
    ·
    10 reviews

    Beginner · Specialization · 1 - 3 Months

  • C

    Coursera Project Network

    Enhance Organizational Communications with Slack

    Skills you'll gain: Slack (Software), Productivity Software, Collaborative Software, Internal Communications, Organizational Skills, Business Communication, Team Management, Communication Strategies, Resource Management

    4.6
    Rating, 4.6 out of 5 stars
    ·
    73 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • G

    Google Cloud

    Fraud Detection on Financial Transactions with Machine Learning on Google Cloud

    Skills you'll gain: Fraud detection, Feature Engineering, Big Data, Anomaly Detection, Google Cloud Platform, Unsupervised Learning, Data Manipulation, Applied Machine Learning, Statistical Machine Learning, Decision Tree Learning, Machine Learning Methods, Supervised Learning, Predictive Modeling, Machine Learning, Predictive Analytics

    4
    Rating, 4 out of 5 stars
    ·
    24 reviews

    Intermediate · Project · Less Than 2 Hours

  • Status: Free
    Free
    A

    Amazon Web Services

    Exploring Artificial Intelligence Use Cases and Applications

    Skills you'll gain: Generative AI, Business Metrics, Machine Learning Methods, Applied Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning, Machine Learning Algorithms, Artificial Intelligence, Key Performance Indicators (KPIs), Performance Measurement, Performance Metric, AI Product Strategy, Business Solutions

    4.4
    Rating, 4.4 out of 5 stars
    ·
    165 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera Project Network

    Crear Gráficos y Paneles con Microsoft Excel

    Skills you'll gain: Microsoft Excel, Dashboard, Pivot Tables And Charts, Spreadsheet Software, Data Visualization Software, Data Presentation, Data Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    181 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    I

    IESE Business School

    Persuasive Communication

    Skills you'll gain: Persuasive Communication, Public Speaking, Storytelling, Verbal Communication Skills, Influencing, Communication, Leadership, Sales Presentations, Business Communication, Professional Development, Presentations, Emotional Intelligence, Target Audience

    4.8
    Rating, 4.8 out of 5 stars
    ·
    64 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Preview
    Preview
    B

    Board Infinity

    Generative AI: Prompt Engineering Basics

    Skills you'll gain: Responsible AI, Debugging

    4.6
    Rating, 4.6 out of 5 stars
    ·
    34 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera Project Network

    Prezi para pequeñas empresas

    Skills you'll gain: Marketing Materials, Marketing Collateral, Presentations, Email Marketing, Content Creation, Brand Awareness, Marketing Design, Driving engagement, Social Media Content, Content Marketing, Sales Presentations, Promotional Materials, Branding, Marketing Communications, Digital Marketing, Entrepreneurship

    Beginner · Guided Project · Less Than 2 Hours

Marketing Analytics learners also search

customer analytics
business analytics
analytics
data analytics
google analytics
web analytics
social media analytics
digital analytics
1…197198199…367

In summary, here are 10 of our most popular marketing analytics courses

  • How to Identify Your Target Audience: Coursera Instructor Network
  • Create an Employee Feedback Survey with TypeForm: Coursera Project Network
  • Designing Breakthrough Advertisements: Basics to Begin: University of Colorado Boulder
  • Operations Management: Fundação Instituto de Administração
  • Data Science for Health Research: University of Michigan
  • Enhance Organizational Communications with Slack: Coursera Project Network
  • Fraud Detection on Financial Transactions with Machine Learning on Google Cloud: Google Cloud
  • Exploring Artificial Intelligence Use Cases and Applications: Amazon Web Services
  • Crear Gráficos y Paneles con Microsoft Excel: Coursera Project Network
  • Persuasive Communication: IESE Business School

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Manage Cookie Preferences
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2025 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok