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    Search Engine Marketing Courses Online

    Study search engine marketing (SEM) for digital advertising. Learn to create, manage, and optimize paid search campaigns.

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    Explore the Search Engine Marketing Course Catalog

    • Status: New
      New
      Status: Free Trial
      Free Trial
      A

      Adobe

      AI-Powered Content Marketing and Strategy

      Skills you'll gain: Social Media Content, Responsible AI, Cross-Channel Marketing, Content Marketing, Generative AI, Social Media, Marketing Analytics, Marketing Effectiveness, Data-Driven Decision-Making, Marketing Strategies, Content Creation, Marketing Automation, Data Ethics, Email Marketing, Social Media Campaigns, Adobe Creative Cloud, Graphic and Visual Design, Search Engine Optimization, Storytelling, Performance Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      516 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      SkillUp

      Online Marketing: Social Media, Ads & E-commerce Certificate

      Skills you'll gain: Social Media Management, Social Media Content, Social Media Marketing, Social Media, Google Ads, Email Marketing, Online Advertising, Social Media Strategy, Social Media Campaigns, Pay Per Click Advertising, Customer Retention, Content Performance Analysis, Instagram, Paid media, Customer Relationship Building, E-Commerce, Digital Marketing, Keyword Research, Strategic Marketing, Brand Marketing

      4.9
      Rating, 4.9 out of 5 stars
      ·
      11 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Skillshare

      SEO Copywriting for Digital Marketing Success

      Skills you'll gain: Keyword Research, Content Strategy, Copywriting, Search Engine Optimization, Web Analytics and SEO, Web Content, Blogs, Content Marketing, Writing, Content Creation, Editing, Drive Engagement

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      E-Marketing

      Skills you'll gain: Pay Per Click Advertising, Search Engine Marketing, Customer Retention, Persona Development, Digital Marketing, Marketing Analytics, Search Engine Optimization, Key Performance Indicators (KPIs), Target Audience, Keyword Research, Social Media Strategy, Digital Advertising, Marketing Effectiveness, Customer Acquisition Management, Customer experience improvement, Marketing Strategy and Techniques, Customer Engagement, A/B Testing, Web Analytics, Social Media

      4.7
      Rating, 4.7 out of 5 stars
      ·
      393 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Skillshare

      Strategic SEO: A Quick Start to Reach a Wider Audience

      Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Target Audience, Blogs, Content Strategy, Web Content, Digital Marketing, Social Media Strategy

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Skillshare

      SEO Audits: Find & Fix Common Website SEO Issues

      Skills you'll gain: Search Engine Optimization, Web Analytics and SEO, Keyword Research, Web Analytics, Auditing, Content Strategy, Content Performance Analysis, Extensible Markup Language (XML), Performance Metric, Prioritization

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      N

      Northwestern University

      Social Media Marketing

      Skills you'll gain: Marketing Budgets, Blogs, Social Media Marketing, Integrated Marketing Communications, Social Media, Peer Review, Key Performance Indicators (KPIs), Social Media Strategy, Real Time Data, Marketing Effectiveness, Content Marketing, Strategic Marketing, Marketing Strategies, Social Media Content, Marketing, Target Audience, Digital Transformation, Analytics, Digital Marketing, ChatGPT

      4.6
      Rating, 4.6 out of 5 stars
      ·
      5.5K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      SkillUp

      E-commerce Marketing and Email Campaigns

      Skills you'll gain: Email Marketing, Customer Retention, Customer Relationship Building, E-Commerce, Strategic Marketing, Online Advertising, Performance Metric, Copywriting, Sales, Decision Making, Automation

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google

      Think Outside the Inbox: Email Marketing

      Skills you'll gain: Email Marketing, Campaign Management, Copywriting, Marketing Strategy and Techniques, Email Automation, Personally Identifiable Information, Digital Marketing, Marketing Automation, Newsletters, HubSpot CRM, Marketing Analytics, Promotional Strategies, Data Ethics, A/B Testing, Smart Goals, Customer Retention, Key Performance Indicators (KPIs), Goal Setting

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.8K reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Preview
      Preview
      S

      SkillsBooster Academy

      Email Marketing: Boost Sales with High-Converting Campaigns

      Skills you'll gain: Email Marketing, Lead Generation, Email Automation, Customer Relationship Management (CRM) Software, Performance Metric, Sales Pipelines, Digital Marketing, Copywriting, Customer Support, Customer Engagement, Data Pipelines, Compliance Management, Revenue Cycle Management, Generative AI, Design and Product, Product Design, Law, Regulation, and Compliance, Artificial Intelligence, Design Elements And Principles, Statistics

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Concepts, Strategies, and Analytics in Performance Marketing and Digital Advertising

      Skills you'll gain: Google Ads, Digital Advertising, Online Advertising, Advertising, Contextual Advertising, Pay Per Click Advertising, Advertising Campaigns, Paid media, Social Media, Search Engine Marketing, Marketing, Keyword Research, Search Engine Optimization, Social Media Marketing, Digital Marketing, Social Media Strategy, Data Ethics, Web Analytics and SEO, Media Planning, Web Analytics

      4.6
      Rating, 4.6 out of 5 stars
      ·
      795 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      SkillUp

      Social Media Marketing

      Skills you'll gain: Social Media Management, Social Media Content, Social Media Marketing, Social Media, Social Media Strategy, Social Media Campaigns, Content Performance Analysis, Instagram, Content Creation, TikTok, Drive Engagement, Brand Awareness, Digital Content, Digital Marketing, Content Strategy, Scheduling, Market Research

      4.7
      Rating, 4.7 out of 5 stars
      ·
      11 reviews

      Beginner · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular search engine marketing courses

    • AI-Powered Content Marketing and Strategy: Adobe
    • Online Marketing: Social Media, Ads & E-commerce Certificate: SkillUp
    • SEO Copywriting for Digital Marketing Success: Skillshare
    • E-Marketing: University of California, Irvine
    • Strategic SEO: A Quick Start to Reach a Wider Audience: Skillshare
    • SEO Audits: Find & Fix Common Website SEO Issues : Skillshare
    • Social Media Marketing: Northwestern University
    • E-commerce Marketing and Email Campaigns : SkillUp
    • Think Outside the Inbox: Email Marketing: Google
    • Email Marketing: Boost Sales with High-Converting Campaigns: SkillsBooster Academy

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