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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Optimizing a Website for Google Search

      Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Search Engine Marketing, Content Strategy, Competitive Analysis, Forecasting, Content Performance Analysis, Expectation Management, Relationship Management, Content Marketing, Content Creation, Marketing, A/B Testing, Key Performance Indicators (KPIs), Goal Setting, Internal Auditing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.7K reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IBM

      Data Analysis and Visualization Foundations

      Skills you'll gain: Data Storytelling, Data Visualization, Big Data, Data Visualization Software, Data Analysis, Dashboard, IBM Cognos Analytics, Statistical Analysis, Data Mining, Apache Hadoop, Data Collection, Tree Maps, Excel Formulas, Apache Hive, Data Science, Microsoft Excel, Data Warehousing, Data Quality, Data Cleansing, Scatter Plots

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      29K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IESE Business School

      Foundations of Management

      Skills you'll gain: Value Propositions, Financial Statements, Marketing, Financial Statement Analysis, Branding, Leadership Development, Business Analytics, Marketing Strategies, Income Statement, Business Analysis, Strategic Marketing, Intercultural Competence, Financial Analysis, Accounting, Conflict Management, Financial Management, Financial Acumen, Financial Data, Leadership, Finance

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.4K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      Status: Preview
      Preview
      S

      SkillsBooster Academy

      Generative AI for SEO: Be the #1 Answer in AI Search

      Skills you'll gain: Keyword Research, Search Engine Optimization, Web Analytics and SEO, Competitive Analysis, Data Ethics, ChatGPT, Search Engine Marketing, Content Creation, Content Performance Analysis, Artificial Intelligence, Digital Marketing, Content Marketing, Marketing, Business Strategy, Business Ethics, Marketing Strategy and Techniques, Market Research, Digital Media Strategy, Product Strategy, Marketing Materials

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      N

      Northwestern University

      Content, Advertising & Social IMC

      Skills you'll gain: Integrated Marketing Communications, Social Media Marketing, Content Marketing, Social Media, Social Media Strategy, Earned Media, Owned Media, Paid media, Facebook, Content Creation, Drive Engagement, Digital Media Strategy, Advertising, Digital Advertising, Global Marketing, Marketing Strategies, Key Performance Indicators (KPIs), Customer Engagement, A/B Testing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.1K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      D

      Duke University

      Mastering Data Analysis in Excel

      Skills you'll gain: Predictive Modeling, Predictive Analytics, Microsoft Excel, Data-Driven Decision-Making, Business Analytics, Data Analysis, Business Risk Management

      4.2
      Rating, 4.2 out of 5 stars
      ·
      3.9K reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      M

      Microsoft

      Smarter Content and Communications with Microsoft Copilot

      Skills you'll gain: Prompt Engineering, Microsoft Copilot, Content Performance Analysis, Marketing and Public Relations, Customer Insights, Content Development and Management, Proofreading, Public Relations, Integrated Marketing Communications, Customer Analysis, Content Creation, Marketing Communications, Persona Development, Writing and Editing, Content Management, Web Content, Storytelling, Content Strategy, Generative AI, Marketing Strategies

      4.5
      Rating, 4.5 out of 5 stars
      ·
      122 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      V

      Vanderbilt University

      ChatGPT + Zapier: AI-Powered Email Mastery

      Skills you'll gain: Email Automation, Prompt Engineering, ChatGPT, Prompt Patterns, LLM Application, Productivity, OpenAI, Calendar Management, Organizational Skills, Generative AI, Artificial Intelligence, Large Language Modeling, AI Personalization, Productivity Software, HubSpot CRM, Business Process Automation, Email Marketing, Artificial Intelligence and Machine Learning (AI/ML), Google Sheets, Automation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.7K reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Advanced Content and Social Tactics to Optimize SEO

      Skills you'll gain: Content Creation, Social Media Strategy, Search Engine Optimization, Content Marketing, Social Media, Web Analytics and SEO, Content Strategy, Social Media Marketing, Digital Media Strategy, Keyword Research, Search Engine Marketing, Target Audience, Brand Awareness, Influencing, Relationship Building

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.2K reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      A

      Arizona State University

      Business English

      Skills you'll gain: Meeting Facilitation, Sales Presentations, Brainstorming, Product Planning, Purchasing, English Language, Business Communication, Marketing Budgets, Business Planning, Negotiation, Selling Techniques, Business Writing, Marketing Communications, Marketing Planning, Business Correspondence, Advertising, Business Marketing, Telephone Skills, Promotional Strategies, Marketing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.4K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      AI For Business

      Skills you'll gain: AI Personalization, Machine Learning Methods, Fraud detection, Generative AI, Responsible AI, Data Ethics, HR Tech, AI Product Strategy, Data Governance, Big Data, Machine Learning Algorithms, Data Security, Governance, Business Strategy, Human Resources, Credit Risk, Business Transformation, Artificial Intelligence, Machine Learning, Analytics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.6K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      N

      Northwestern University

      Organizational Leadership

      Skills you'll gain: Influencing, Persuasive Communication, Design Thinking, Data-Driven Decision-Making, Leadership, Strategic Communication, Innovation, Collaboration, Crisis Management, Negotiation, Organizational Leadership, Ideation, Team Leadership, Resource Allocation, Human Centered Design, Teamwork, Motivational Skills, Corporate Communications, Marketing Strategies, Marketing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      5.3K reviews

      Intermediate · Specialization · 3 - 6 Months

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    In summary, here are 10 of our most popular marketing analytics courses

    • Optimizing a Website for Google Search: University of California, Davis
    • Data Analysis and Visualization Foundations: IBM
    • Foundations of Management: IESE Business School
    • Generative AI for SEO: Be the #1 Answer in AI Search: SkillsBooster Academy
    • Content, Advertising & Social IMC: Northwestern University
    • Mastering Data Analysis in Excel: Duke University
    • Smarter Content and Communications with Microsoft Copilot: Microsoft
    • ChatGPT + Zapier: AI-Powered Email Mastery: Vanderbilt University
    • Advanced Content and Social Tactics to Optimize SEO: University of California, Davis
    • Business English: Arizona State University

    Skills you can learn in Marketing

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    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

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