• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Consumer Behavior

    Consumer Behavior Courses Online

    Explore consumer behavior principles for understanding purchasing decisions. Learn about psychological, social, and cultural factors influencing consumer behavior.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Consumer Behavior Course Catalog

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Online Influence and Persuasion

      Skills you'll gain: Social Network Analysis, Network Analysis, Data Analysis, Exploratory Data Analysis, Analytics, Statistical Analysis, Social Sciences, Behavioral Economics, Research, Data Collection, Sociology, Data Transformation, Persuasive Communication, Application Programming Interface (API), Media and Communications, Substance Abuse, Psychology

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Communication Principles for Leaders

      Skills you'll gain: Stakeholder Communications, Corporate Communications, Business Communication, Strategic Communication, Internal Communications, Communication, Public Relations, Leadership, Media Relations, Brand Management, Employee Engagement, Crisis Management

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      K

      Kennesaw State University

      Creating a Differential Competitive Advantage -Jagdish Sheth

      Skills you'll gain: Branding, Brand Marketing, Global Marketing, Brand Strategy, Target Market, Brand Management, Strategic Marketing, Brand Awareness, Marketing, Digital Advertising, Brand Loyalty, Product Marketing, Marketing Strategy and Techniques, Product Strategy, Market Research, Value Propositions, MarTech, Business Strategy, Sales, Business

      Beginner · Specialization · 1 - 3 Months

    • C

      Coursera Project Network

      Predict Ad Clicks Using Logistic Regression and XG-Boost

      Skills you'll gain: Scikit Learn (Machine Learning Library), Data Visualization, Feature Engineering, Customer Analysis, Data Presentation, Predictive Modeling, Predictive Analytics, Marketing Analytics, Applied Machine Learning, Online Advertising, Data Cleansing, Data Manipulation, Advertising, Classification And Regression Tree (CART), Digital Advertising, Machine Learning Methods, Performance Analysis, Machine Learning, Python Programming, Deep Learning

      4.6
      Rating, 4.6 out of 5 stars
      ·
      10 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      P

      Packt

      Mastering Java and Advanced Tools for Selenium Automation

      Skills you'll gain: Cucumber (Software), Selenium (Software), Apache Maven, Java, Object Oriented Programming (OOP), Issue Tracking, Gherkin (Scripting Language), Test Automation, Behavior-Driven Development, Test Execution Engine, Test Case, Debugging, Integration Testing, Data Structures

      Intermediate · Course · 1 - 3 Months

    • Status: Preview
      Preview
      U

      University of Colorado Boulder

      Introduction to Modeling for Formal Verification

      Skills you'll gain: Verification And Validation, Systems Design, Theoretical Computer Science, Systems Analysis, Computer Architecture, Software Architecture, Simulations, Graph Theory, Hardware Architecture, Logical Reasoning

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Création D'Identité Visuelle En Utilisant Canva

      Skills you'll gain: Canva (Software), Style Guides, Logo Design, Marketing Design, Brand Strategy, Marketing Materials, Branding, Brand Marketing, Brand Management, Graphic Design, Organizational Skills, Marketing, Media Strategy, Multimedia, Project Design

      Intermediate · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Web Development in React.js: Development Basics

      Skills you'll gain: React.js, JavaScript Frameworks, Front-End Web Development, Javascript, UI Components, Programming Principles

      4.3
      Rating, 4.3 out of 5 stars
      ·
      13 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Preview
      Preview
      S

      Starweaver

      Innovations in Lithium Battery Technology

      Skills you'll gain: Sustainable Technologies, Environmental Engineering, Sustainable Development, Sustainability Standards, Electronic Components, Basic Electrical Systems, Energy and Utilities, Manufacturing Processes, Chemistry, Electrical Systems, Environment and Resource Management, Materials science, Quality Assurance, Emerging Technologies, Innovation

      5
      Rating, 5 out of 5 stars
      ·
      7 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      B

      Board Infinity

      ABAP RESTful Programming Model (RAP) and Extensions

      Skills you'll gain: SAP Applications, Business Logic, Application Deployment, Unit Testing, Restful API, Application Development, Software Testing, Software Architecture, Enterprise Architecture, Data Modeling, User Interface (UI), Development Environment, Data Validation

      Advanced · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      P

      Packt

      Selenium WebDriver 4 with Java - Zero To Hero

      Skills you'll gain: Jenkins, Selenium (Software), GitHub, Git (Version Control System), Performance Testing, Continuous Integration, CI/CD, Apache Maven, Version Control, Test Automation, Browser Compatibility, Test Tools, Object Oriented Programming (OOP), Test Data, Integration Testing, Java Programming, Java, Test Case, Unit Testing, Software Testing

      Beginner · Specialization · 3 - 6 Months

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      Social Listening

      Skills you'll gain: Social Media, Social Media Strategy, Customer Engagement, Market Trend, Business Strategy, Customer Insights, Brand Management, Strategic Thinking, Strategic Decision-Making, Competitive Analysis, Trend Analysis, Data-Driven Decision-Making, Analytical Skills

      5
      Rating, 5 out of 5 stars
      ·
      9 reviews

      Beginner · Course · 1 - 4 Weeks

    Consumer Behavior learners also search

    Industrial
    Product Design
    Industrial Design
    Industrial Engineering
    Machine Design
    Innovation
    Service Design
    CAD
    1…717273…82

    In summary, here are 10 of our most popular consumer behavior courses

    • Online Influence and Persuasion: Johns Hopkins University
    • Communication Principles for Leaders: Fundação Instituto de Administração
    • Creating a Differential Competitive Advantage -Jagdish Sheth: Kennesaw State University
    • Predict Ad Clicks Using Logistic Regression and XG-Boost: Coursera Project Network
    • Mastering Java and Advanced Tools for Selenium Automation: Packt
    • Introduction to Modeling for Formal Verification: University of Colorado Boulder
    • Création D'Identité Visuelle En Utilisant Canva: Coursera Project Network
    • Web Development in React.js: Development Basics: Coursera Project Network
    • Innovations in Lithium Battery Technology: Starweaver
    • ABAP RESTful Programming Model (RAP) and Extensions: Board Infinity

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Skills

    • Artificial Intelligence (AI)
    • Cybersecurity
    • Data Analytics
    • Digital Marketing
    • English Speaking
    • Generative AI (GenAI)
    • Generative AI
    • Microsoft Excel
    • Microsoft Power BI
    • Project Management
    • Python

    Certificates & Programs

    • Google Cybersecurity Certificate
    • Google Data Analytics Certificate
    • Google IT Support Certificate
    • Google Project Management Certificate
    • Google UX Design Certificate
    • IBM Data Analyst Certificate
    • IBM Data Science Certificate
    • Machine Learning Certificate
    • Microsoft Power BI Data Analyst Certificate
    • UI / UX Design Certificate

    Industries & Careers

    • Business
    • Computer Science
    • Data Science
    • Education & Teaching
    • Engineering
    • Finance
    • Healthcare
    • Human Resources (HR)
    • Information Technology (IT)
    • Marketing

    Career Resources

    • Career Aptitude Test
    • Examples of Strengths and Weaknesses for Job Interviews
    • High-Income Skills to Learn
    • How Does Cryptocurrency Work?
    • How to Highlight Duplicates in Google Sheets
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Preparing for the PMP Certification
    • Signs You Will Get the Job After an Interview
    • What Is Artificial Intelligence?

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok