Este Programa de Cursos Integrados tem como objetivo desenvolver suas habilidades para planejar e colocar em prática uma estratégia de marketing digital considerando todos os aspectos relacionados com o comportamento do consumidor e sua jornada.
Marketing e o Consumidor no Ambiente Digital Specialization
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Marketing e o Consumidor no Ambiente Digital Specialization
Comportamento do consumidor digital e o marketing. Desenvolva suas habilidades para atuar com o consumidor no marketing digital.
Instructors: Andres Veloso
Included with 
Get in-depth knowledge of a subject
Beginner level
No prior experience required
3 months at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject
Beginner level
No prior experience required
3 months at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
What you'll learn
Skills you'll gain
- Marketing Effectiveness
- Sales Strategy
- Customer Insights
- Digital Transformation
- Digital Marketing
- Strategic Marketing
- Digital Advertising
- Digital Communications
- MarTech
- Customer experience strategy (CX)
- Marketing Strategies
- Marketing Analytics
- Marketing Strategy and Techniques
- Content Strategy
- Sales Process
- Consumer Behaviour
- Integrated Marketing Communications
- Target Market
- Communication Planning
- Marketing
What’s included
Shareable certificate
Add to your LinkedIn profile
Taught in Portuguese (Brazil)
107 practice exercises
Advance your subject-matter expertise
- Learn in-demand skills from university and industry experts
- Master a subject or tool with hands-on projects
- Develop a deep understanding of key concepts
- Earn a career certificate from Fundação Instituto de Administração
Specialization - 4 course series
What you'll learn
Skills you'll gain
Category: Consumer Behaviour
Category: Marketing
Category: Digital Marketing
Category: Customer Insights
Category: Customer experience strategy (CX)
Category: Strategic Marketing
Category: Brand Awareness
Category: Marketing Strategy and Techniques
Category: Content Strategy
Category: Marketing Effectiveness
Category: Sales Process
What you'll learn
Skills you'll gain
Category: Consumer Behaviour
Category: Digital Marketing
Category: Target Audience
Category: Marketing Strategies
Category: Integrated Marketing Communications
Category: Marketing Strategy and Techniques
Category: Customer Insights
Category: Customer experience strategy (CX)
Category: E-Commerce
Category: Marketing
What you'll learn
Skills you'll gain
Category: Digital Communications
Category: Digital Transformation
Category: Consumer Behaviour
Category: Digital Marketing
Category: Customer Insights
Category: Marketing Analytics
Category: Market Intelligence
Category: MarTech
Category: Marketing Strategies
Category: Communication Strategies
Category: Target Market
Category: Communication Planning
Category: Customer experience strategy (CX)
What you'll learn
Skills you'll gain
Category: Digital Marketing
Category: Marketing Strategies
Category: Community Development
Category: Brand Strategy
Category: Marketing
Category: Digital Advertising
Category: Consumer Behaviour
Category: Performance Measurement
Category: A/B Testing
Category: Customer Engagement
Category: Branding
Category: Marketing Analytics
Category: Sales Strategy
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructors
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Frequently asked questions
Este Programa de Cursos Integrados leva em torno de 4 meses para ser finalizado. Contudo, o tempo de estudo dependerá da sua disponibilidade. Recomendamos que você se dedique aos estudos diariamente, completando um módulo a cada semana.
Para acompanhar este programa de cursos integrados, que é destinado a alunos iniciantes no tema, não há necessidade de conhecimentos prévios. Contudo, experiência em atuar em áreas correlatas aos cursos contribui com o aprendizado.
Os cursos podem ser feitos conforme seu interesse ou necessidade. Contudo, recomendamos a ordem na qual os cursos estão dispostos, para facilitar o entendimento dos conceitos abordados.
More questions
Financial aid available,