Sports Marketing: The Technological Formula Specialization

Throughout this specialisation, students will reinforce their learning through practical projects and applied tasks at the end of each module. These activities prompt reflection on key marketing principles, explore strategic and innovative approaches in sports, and apply course content to real-world industry scenarios.

From developing brand identities and fan engagement plans to evaluating sponsorship impact and campaign effectiveness, students will engage in hands-on exercises that mirror the challenges faced by today’s sports marketers.

Each task also fosters collaborative learning through peer discussions, where learners exchange ideas, critique strategies, and gain diverse perspectives on global sports marketing practices. By completing these projects, students deepen their understanding of how marketing, technology, and cultural trends intersect in sport, while building critical thinking and communication skills essential for future professionals.