Real Madrid Graduate School Universidad Europea
Sports Marketing: The Technological Formula Specialization

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Real Madrid Graduate School Universidad Europea

Sports Marketing: The Technological Formula Specialization

Tech Meets Sports Marketing Excellence. Master modern strategies and tools to lead global, tech-driven sports marketing projects.

Marisa Sáenz

Instructor: Marisa Sáenz

Included with Coursera Plus

Get in-depth knowledge of a subject
Beginner level

Recommended experience

2 months at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject
Beginner level

Recommended experience

2 months at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers

What you'll learn

  • Build global sports marketing strategies powered by data and technology

  • Learn to leverage AI, AR, and fan insights to design personalized experiences

  • Develop brand value, loyalty, and monetization through innovation

Overview

What’s included

Shareable certificate

Add to your LinkedIn profile

Taught in English
Recently updated!

August 2025

30 practice exercises

Advance your subject-matter expertise

  • Learn in-demand skills from university and industry experts
  • Master a subject or tool with hands-on projects
  • Develop a deep understanding of key concepts
  • Earn a career certificate from Real Madrid Graduate School Universidad Europea

Specialization - 4 course series

What you'll learn

  • Understand the principles and emotional drivers of sports marketing

  • Identify key actors and dynamics in the sports marketing ecosystem

  • Apply KPIs and ROI to evaluate campaign effectiveness

Skills you'll gain

Category: Key Performance Indicators (KPIs)
Category: Consumer Behaviour
Category: Return On Investment
Category: Marketing Strategy and Techniques
Category: Branding
Category: Brand Management
Category: Product Marketing
Category: Stakeholder Management
Category: Marketing
Category: Public Relations
Category: Emotional Intelligence
Category: Sales Process
Category: Marketing Analytics
Category: Data Analysis
Category: Strategic Partnership
Category: Advertising
Category: Price Negotiation
Category: Creative Thinking
Category: Digital Marketing
Category: Customer Engagement

What you'll learn

  • Build strong brand identities for teams, leagues, and athletes

  • Design fan engagement strategies powered by segmentation and AI

  • Analyze and implement sponsorships and tech-enabled partnerships

Skills you'll gain

Category: Customer Relationship Management
Category: Strategic Partnership
Category: Branding
Category: Digital Transformation
Category: Customer Engagement
Category: Loyalty Programs
Category: Technology Strategies
Category: Marketing Strategy and Techniques
Category: Cross Platform Development
Category: Brand Management
Category: Ethical Standards And Conduct
Category: Data Analysis
Category: Marketing
Category: Social Media Strategy
Category: Innovation
Category: Personalized Service
Category: Customer experience improvement
Category: Marketing Analytics
Category: Artificial Intelligence
Category: Content Strategy

What you'll learn

  • Build global sports marketing strategies powered by data and technology

  • Learn to leverage AI, AR, and fan insights to design personalized experiences

  • Develop brand value, loyalty, and monetization through innovation

Skills you'll gain

Category: Blockchain
Category: Storytelling
Category: Marketing
Category: Global Marketing
Category: Sustainability Reporting
Category: Brand Management
Category: Marketing Strategy and Techniques
Category: Customer experience improvement
Category: E-Commerce
Category: Corporate Strategy
Category: Influencing
Category: Digital Marketing
Category: Cross Platform Development
Category: Augmented and Virtual Reality (AR/VR)
Category: Game Theory
Category: Event Planning
Category: Contract Management
Category: Strategic Communication
Category: Customer Engagement
Category: Virtual Teams

What you'll learn

  • Expand into global markets and adapt to cultural differences.

  • Design fan-first models with personalized content and memberships.

  • Build modern revenue streams with digital products and pricing innovation.

Skills you'll gain

Category: Business Modeling
Category: Data-Driven Decision-Making
Category: Customer Engagement
Category: Metadata Management
Category: Cultural Sensitivity
Category: Business Management
Category: Content Strategy
Category: Augmented and Virtual Reality (AR/VR)
Category: Personalized Service
Category: Customer experience improvement
Category: Global Marketing
Category: Price Negotiation
Category: Marketing Strategy and Techniques
Category: Innovation
Category: Brand Management
Category: Revenue Management
Category: Customer Relationship Management
Category: Artificial Intelligence
Category: Digital Transformation
Category: User Experience Design

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Marisa Sáenz
Real Madrid Graduate School Universidad Europea
24 Courses1,246 learners

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