This specialization will teach you how to build and manage marketing campaigns using generative AI and multichannel strategies. Through hands-on courses, you’ll explore how to create compelling social media content, apply AI tools to streamline ideation and production, and execute campaigns across platforms like Instagram, TikTok, and email. You’ll gain practical experience with Adobe tools and walk away with a portfolio showcasing their ability to design, publish, and analyze content that drives engagement. No prior experience required.

Praktisches Lernprojekt

You’ll complete real-world projects such as developing a social media campaign, designing AI-generated content assets, and building a multichannel marketing plan. Each project is structured to mirror professional workflows, giving you the opportunity to practice the same strategies used by modern marketing teams. By applying storytelling, visual design, and automation techniques, you’ll learn how to solve authentic marketing challenges and deliver impactful, professional-quality results.

Throughout the program, you’ll practice what you’re learning through hands-on projects. These projects help you build your graphic design skills and start creating a portfolio of work you can showcase. You’ll also gain access to an Adobe free trial offer, giving you the chance to explore professional-grade tools as you bring your ideas to life.