Name: Social Media and Digital Marketing Fundamentals
Brand: Digital Marketing Institute
Availability: OnlineOnly
Rating: 4.7 (89 reviews)

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Learner Reviews & Feedback for Social Media and Digital Marketing Fundamentals by Digital Marketing Institute

4.7

stars

372 ratings

About the Course

Digital Marketing Institute is the global standard in Digital Marketing Certification. Our mission is to give our students the confidence and knowledge they need to advance in their careers through this specialization. Digital and mobile technology coupled with the explosive adoption of social media globally has fundamentally disrupted consumer expectations, and how businesses must operate to support their customers. If you want to understand the forces driving and transforming businesses today and how cutting-edge digital and social strategies can help businesses thrive in a dynamic environment, this course will help you do so. You will learn the core principles and foundations of digital marketing before diving deeper into the disciplines of social media marketing and content marketing. After completing the course you will: - • Understand how digital and social media have disrupted the way businesses sell to consumers • Recognize how marketers use the customer journey model to influence purchase decisions on digital platforms using digital content and tools • Appreciate the benefits of integrating traditional and digital marketing with the advantages of inbound and outbound marketing strategies • Recognize how to use the principles of effective content marketing to create content that engages an audience This course also explains how to choose the right content for consumers – and how to ensure it gets seen by them. It outlines the different content formats available on social media and which platform best suits specific needs. This is the first course in the Digital Marketing Institute's Social Media Marketing specialization. On completion of all courses in your Specialization, you will also be awarded a Digital Marketing Institute Certified Digital Marketing Associate certification, along with three months of free Power Membership, allowing you to boost your career and unlock your next opportunity. 92% of DMI members have said their courses have had a positive impact on their careers, while 88% are now working at senior or manager level....

Top reviews

Dec 26, 2024

This journey has been insightful and enriching, providing me with valuable knowledge and skills in the world of social media and digital broadcasting, Big thanks to all Coaches and Coursera.

Aug 17, 2025

A comprehensive marketing reference that generations will admire — thank you, Coursera, and thank you, Digital Marketing Institute! We’re still creating and innovating with you.

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76 - 89 of 89 Reviews for Social Media and Digital Marketing Fundamentals

By L. F

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Aug 3, 2023

Excellent course but it'd be amazing if it were 100% free

By Schalk W v W

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May 1, 2023

Pretty good, can be updated with latest industry stuff

By Mohammed S

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Sep 2, 2024

nice course

By ARITRA M

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Aug 30, 2024

very good

By Heba H A I

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Jul 16, 2022

excellent

By SONA M J A

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Jun 27, 2024

good

By Shivansh K

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Oct 28, 2023

nice

By Heather M

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Sep 14, 2022

The course was fine, but it is very confusing as to how to complete a section and how to get your certificate. On the page, it says that everything is complete, but on the Coursera page, it says that I am only 98% complete. If I only want to do the one course, how do I get the certificate of completion for it? Very confusing compared to other courses I've taken on Coursera.

By Annalisa E

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Apr 22, 2025

Informative but dated. This was informative for a beginner, however, I didn't realize until more than halfway through that the course is from early 2020/late 2019 so the social media platforms are outdated and some of the info provided is no longer applicable.

By Rachael T

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Aug 23, 2022

I love everything about the course what I didn't enjoy that much is the peer assignments and gradings.

By Monta L Ā

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Apr 11, 2025

Had some useful information but a lot of information is old and not useful for nowadays

By Rachel S

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Jun 19, 2023

This was a good introductory course. I marked it low because of the Peer review section. I was stuck at the last chapter + section and couldn't' move forward as it kept asking "please review more peer projects." Even after reviewing 80 peers projects it kept asking me to review more... sorry I don't have time to review 100s of assignments - please improve this section as this was the reason I didn't complete it. ALSO this course kept missing some of my assignments after I posted the assignment days ago.