Transform your organization with practical AI implementation strategies. This comprehensive program guides business leaders through understanding generative AI fundamentals, developing strategic frameworks, and executing enterprise-wide AI solutions. Learn to leverage ChatGPT, custom GPTs, and large language models to drive innovation, enhance customer experiences, and create sustainable competitive advantages across all business functions.
Harnessing AI for Business Impact Specialization
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Harnessing AI for Business Impact Specialization
Strategic AI Implementation for Business Growth. Execute comprehensive AI strategies that drive measurable business impact and competitive advantage.
Instructors: Kelley O'Connell
Included with 
Get in-depth knowledge of a subject
4.9
(11 reviews)
Intermediate level
Recommended experience
1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
Get in-depth knowledge of a subject
4.9
(11 reviews)
Intermediate level
Recommended experience
1 month at 10 hours a week
Flexible schedule
Earn a career credential
Share your expertise with employers
What you'll learn
Develop and execute comprehensive AI strategies that align with organizational goals and drive sustainable business value.
Implement generative AI solutions including custom GPTs and ChatGPT for customer support, content creation, and decision-making.
Create ethical AI governance frameworks while navigating controversial AI concepts and ensuring responsible implementation.
Overview
Skills you'll gain
Tools you'll learn
What’s included
Shareable certificate
Add to your LinkedIn profile
Taught in English
Recently updated!
July 2025
27 practice exercises
Advance your subject-matter expertise
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- Develop a deep understanding of key concepts
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Specialization - 8 course series
What you'll learn
Understand custom GPTs and their applications in business
Apply custom GPTs for business tasks
Identify real-world examples of using custom GPTs for AI integration in business
Utilize AI effectively in business tasks
Skills you'll gain
Category: Strategic Decision-Making
Category: Business Process Automation
Category: Artificial Intelligence
Category: Supply Chain Management
Category: Customer Support
Category: ChatGPT
Category: Financial Forecasting
Category: Market Research
Category: Business Transformation
Category: Forecasting
Category: Generative AI
Category: Digital Transformation
Category: Prompt Engineering
Category: Strategic Thinking
Category: Market Analysis
Category: Innovation
What you'll learn
Analyze the historical evolution of AI and Generative AI to promote critical thinking.
Differentiate between various generative AI models and identify their advantages across frameworks.
Construct strategies for implementing generative AI applications in business environments and determine the best models for specific contexts.
Illustrate the advantages and benefits of implementing generative AI in practical business environments.
Skills you'll gain
Category: Data-Driven Decision-Making
Category: Generative AI
Category: Digital Transformation
Category: Content Creation
Category: Artificial Intelligence
Category: Analytical Skills
Category: Financial Forecasting
Category: Innovation
Category: Responsible AI
Category: Business Ethics
Category: Artificial Intelligence and Machine Learning (AI/ML)
What you'll learn
Skills you'll gain
Category: Artificial Intelligence
Category: Large Language Modeling
Category: Machine Learning
Category: Responsible AI
Category: Open Source Technology
Category: Generative AI
What you'll learn
Discover what GenAI is, including its capabilities and limitations.
Gain an understanding of the broad applications of GenAI across different teams and roles.
Explore the ethical considerations and the future of work with GenAI.
Skills you'll gain
Category: Generative AI
Category: Data Ethics
Category: AI Product Strategy
Category: Information Privacy
Category: Artificial Intelligence
Category: Responsible AI
Category: Critical Thinking
Category: Machine Learning
Category: Creative Problem-Solving
Category: Prompt Engineering
What you'll learn
Explain the background of Generative AI and how it differs from older AI models.
Describe how Generative AI is impacting the world of business and entertainment.
Describe ways to enhance user awareness and encourage ongoing education around AI and Generative AI.
List ways to build user trust in AI systems.
Skills you'll gain
Category: Generative AI
Category: Human Computer Interaction
Category: Artificial Intelligence
Category: User Feedback
Category: Data Ethics
Category: AI Product Strategy
Category: End User Training and Support
Category: Responsible AI
Category: Information Privacy
Category: Ethical Standards And Conduct
What you'll learn
Evaluate the opportunity of LLMs and utilize their capabilities for their business.
Review the opportunities provided by current LLMs, as well as current limitations in certain business applications.
Develop a roadmap to design and implement new business ideas using LLMs.
Analyze current trends of LLMs and work to “cut through the noise.”
Skills you'll gain
Category: Large Language Modeling
Category: Generative AI
Category: Content Marketing
Category: Analytics
Category: Technology Roadmaps
Category: Artificial Neural Networks
Category: Program Development
Category: MarTech
Category: Business Strategy
Category: Real Time Data
Category: LLM Application
Category: Artificial Intelligence and Machine Learning (AI/ML)
Category: Customer experience improvement
Category: ChatGPT
Category: Market Trend
Category: OpenAI
Category: Trend Analysis
Category: Business Marketing
What you'll learn
Skills you'll gain
Category: Innovation
Category: Generative AI
Category: Governance
Category: Responsible AI
Category: Operational Efficiency
Category: Technology Strategies
Category: Organizational Strategy
Category: Regulation and Legal Compliance
Category: Strategic Leadership
Category: Artificial Intelligence
Category: Business Strategy
What you'll learn
Evaluate the strategic benefits of ChatGPT and determine how to leverage it effectively within enterprise operations
Apply ChatGPT to enhance customer support, ensuring faster, more accurate, and empathetic responses
Create high-quality content using ChatGPT, ensuring it aligns with specific business goals
Analyze and interpret data using ChatGPT to generate actionable insights that inform strategic business decisions
Skills you'll gain
Category: Content Creation
Category: ChatGPT
Category: Data Analysis
Category: Prompt Engineering
Category: OpenAI
Category: Generative AI
Category: Automation
Category: Customer experience improvement
Category: Operational Efficiency
Category: Customer Service
Category: Customer Support
Category: Content Strategy
Category: Artificial Intelligence
Category: Data-Driven Decision-Making
Category: Business Intelligence
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Frequently asked questions
This course is completely online, so there’s no need to show up to a classroom in person. You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.
If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don’t give refunds, but you can cancel your subscription at any time. See our full refund policy.
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